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- 1997 (1)
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Focus: Marketing Comms - The faces behind the brand names
16 May 1997 | by DANNY ROGERS
audience, the core of which is female. But Afreeka is not made by a youth specialist like Britvic ... for products associated with male values and not the sexy, female values we were trying to communicate ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
