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Four of the UK's top 10 marketers in the Power 100 are women, with a total of 27 women making the list.
Premier Foods-owned brand Batchelors is gearing up for a major marketing offensive for its new Deli Box range, which will take on male-focused brands such as Pot Noodle with advertising aimed at women.
Molson Coors, the beer company and distributor behind Grolsch and Carling, has launched a below-the-line marketing drive for its Animée brand, said to target the "crucial" female sector, with sampling activity across supermarkets and a partnership with hair salon brand Toni & Guy.
Why - Van Zoggel and Ritson have taken the usually short-lived internet memes and virals and translated them to movie posters advertising their content on YouTube.
DLKW Lowe has picked up the advertising account for the online baby and nursery retailer Kiddicare
The new TV ads for the Health Lottery, by DLKW Lowe, are making Anne Cassidy feel ill:
in the final edition of News of the World, roped in a team from DLKW Lowe comprising Greg Delaney, Katrina
Molson Coors has unveiled two new beer brands - Animee, the brewer's first lager that specifically target female consumers, and premium product Carling Chrome.
Organix, the organic baby-food brand, has appointed DLKW Lowe to handle its £2 million integrated...The agency won the business after a pitch and will now handle Organix's marketing activity across all channels. Stephanie Hildon, the marketing director of Organix, made the appointment. DLKW Lowe's first campaign is due to launch later this year and work is expected to focus heavily on social ...
Female-directed training includes workshops and the Future Leaders Fund.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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