to remove filtersPost Office called to accounts
23 Mar 2010 | by Alex Brownsell
Leicester.' Tom Knox , chief executive of ad agency DLKW, which handles the Halifax account, says ...
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What women really want
14 Apr 2010 | by Nicola Clark
LONDON - Tactics used by political parties to woo female voters are clumsy and outdated....in an attempt to connect with the female electorate and humanise their party-leader husbands. Both main ... of gender.' Gender-equality campaign group the Fawcett Society argues that the female demographics ... that is well understood by brands - that female-specific marketing is often a blunt and ineffective instrument ...
Brand Health Check: Cosmopolitan
17 Mar 2010 | by Nicola Clark
, one can't help but feel this once-pioneering mouthpiece of the modern, liberated female has perhaps ...
Opinion: The Marketing Society Forum - Is football sponsorship a good use of state-owned banks' money?
27 Jan 2010
YES - TOM KNOX, CHIEF EXECUTIVE, DLKW This is a misconceived question. You might as well ask: 'Should banks engage in any marketing activity whatsoever ?'. We all know that banks are in the dock. There is a huge amount of public anger and the general feeling is that they jolly well ought to be grateful ...
Media Road Test - Stylist
13 Oct 2009
to reach a core female audience, Stylist offers a platform to target campaigns on a weekly basis. The title ...
Biore in 'dirty' web campaign
06 Oct 2009
The work will include a five-part podcast available free via iTunes, which it claims is a first for a beauty brand. Each episode features a female character revealing her 'dirty' secrets. The web campaign will also include a dedicated microsite and Twitter feed. The activity launches later this month ...
The Week in Marketing
29 Sep 2009
advertising account after a final pitch against DLKW. The bread brand announced in July that it was reviewing ... at Ladbrokes and McDonald's. - YSL scent on screens Yves Saint Laurent is to target female audiences ...
The week in marketing
22 Sep 2009
workers to know their employment rights. The press, radio and online campaign, by DLKW, promotes ...
The week in marketing
28 Jul 2009
General Motors has consolidated its £30m UK retail advertising business into McCann Birmingham. The account, covering the Vauxhall, Chevrolet and Saab brands, was previously handled by DLKW and BMB. McCann Birmingham will start working on the account in November. - 2012 partner kudos London 2012 has thanked ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
