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Santander targets females with 'more human' marketing strategy

to female consumers.

Tesco debuts 'Delivery Dash' Facebook game

The game , by social-media agency Yomego, primarily targets female Tesco shoppers and is based on the theme of making a Tesco delivery. Players must pack shopping baskets for their friends against the clock. It has several levels increasing in difficulty. The average player is spending 30 minutes a ...

Morrisons partners Disney for 'biggest-ever giveaway'

The campaign launched in the Sunday Mirror yesterday, with a free pack of Disney collector cards in every copy, and will be supported by television and print advertising by DLKW Lowe. The television campaign supporting a similar promotion last summer was slammed by the advertising watchdog ...

Hotline: Michael O'Leary hits out at ASA

, which recently banned one of its ads featuring images of the airline's female crew from its annual

My Chinese New Year

if this worked, but found out that all the trees they planted happened to be female. So when the winds came ...

Ryanair boss O'Leary hits back at ASA 'idiots'

Ryanair's annual charity calendar, which features images of the airline's female cabin crew in their underwear or swimwear, will be rolled out again in 2013. And when asked by Marketing at a press conference yesterday if he will continue to run advertising using the calendar girls he said "absolutely ...

Adwatch (Feb 29) top 20 recall: Virgin Media

Morrisons DLKW Lowe/MEC 16 19= Fisherman's Friend FKC London/Manning Gottlieb ... ( ) The Health Lottery In-house, DLKW Lowe/ Walker Media 36 4 ( ) Netflix Goodby ...

Consumer insight: what marketers need to know about the New Type A woman

Clark unveils a category of female who will shape future brand marketing strategies....Type A', a fresh breed of empowered, but highly empathetic, female consumers, form the key target ... -president at Revlon, says that women now have a greater balance in their outlooks and that today's typical female ... There has been a major increase in female entrepreneurs in the past 10 years. Source: Everywoman ...

Molson Coors launches Animée campaign for 'crucial' female market

-the-line marketing drive for its Animée brand, said to target the "crucial" female sector, with sampling activity...The brand launched in July last year as the brewer's first lager to specifically target female consumers. It is available in three varieties standard, ros and citrus. Molson Coors has launched a ... at Molson Coors, said: "The female market is crucial to the long term health of the UK beer industry. Anim e ...

Morrisons ups fuel ante with 15p-off offer

The press campaign, created by DLKW Lowe, is also promoting its Morrisons Miles Card, which offers 10 'Morrisons Miles' for every litre of petrol bought. Customers who collect 5,000 points can redeem them for a 5 Morrisons shopping voucher. The deal will run from today (23 February) until ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.