06 Mar 2012
| by Gemma Charles
The game , by social-media agency Yomego, primarily targets female Tesco shoppers and is based on the theme of making a Tesco delivery.
Players must pack shopping baskets for their friends against the clock. It has several levels increasing in difficulty. The average player is spending 30 minutes a ...
05 Mar 2012
| by Matthew Chapman
The campaign launched in the Sunday Mirror yesterday, with a free pack of Disney collector cards in every copy, and will be supported by television and print advertising by DLKW Lowe.
The television campaign supporting a similar promotion last summer was slammed by the advertising watchdog ...
02 Mar 2012
, which recently banned one of its ads featuring images of the airline's female crew from its annual
02 Mar 2012
if this worked, but found out that all the trees they planted happened to be female. So when the winds came ...
29 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
Ryanair's annual charity calendar, which features images of the airline's female cabin crew in their underwear or swimwear, will be rolled out again in 2013.
And when asked by Marketing at a press conference yesterday if he will continue to run advertising using the calendar girls he said "absolutely ...
29 Feb 2012
| by Seb Royce, executive creative director, glue Isobar
Morrisons
DLKW Lowe/MEC
16
19=
Fisherman's Friend
FKC London/Manning Gottlieb ...
( )
The Health Lottery
In-house, DLKW Lowe/ Walker Media
36
4
( )
Netflix
Goodby ...
28 Feb 2012
| by Nicola Clark
Clark unveils a category of female who will shape future brand marketing strategies....Type A', a fresh breed of empowered, but highly empathetic, female consumers, form the key target ...
-president at Revlon, says that women now have a greater balance in their outlooks and that today's typical female ...
There has been a major increase in female entrepreneurs in the past 10 years.
Source: Everywoman ...
27 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
-the-line marketing drive for its Animée brand, said to target the "crucial" female sector, with sampling activity...The brand launched in July last year as the brewer's first lager to specifically target female consumers. It is available in three varieties standard, ros and citrus.
Molson Coors has launched a ...
at Molson Coors, said: "The female market is crucial to the long term health of the UK beer industry. Anim e ...
23 Feb 2012
| by Matthew Chapman
The press campaign, created by DLKW Lowe, is also promoting its Morrisons Miles Card, which offers 10 'Morrisons Miles' for every litre of petrol bought.
Customers who collect 5,000 points can redeem them for a 5 Morrisons shopping voucher.
The deal will run from today (23 February) until ...