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Female marketers make their mark on Power 100

Four of the UK's top 10 marketers in the Power 100 are women, with a total of 27 women making the list.

KFC rolls out 'his and hers' ads for BBQ Rancher burger

adopting a fun-loving theme, while the female ad plays on etiquette. ...

The most irritating ads of 2011

13= The Health Lottery DLKW Lowe 15 15 Littlewoods In-house 13 ...

Marketing's Adwatch of the Year 2011

Total 1 3 Morrisons DLKW Lowe/ MEC 36 409 22.71 66 ... DLKW Lowe/MEC 55 19.01 2011 22.71 66.21 7= - Asda Saatchi Saatchi ...

Burger King targets summer eating with spicy Whopper

and jalapeno peppers. The launch will be supported by a TV ad push, created by OPEN, a sister agency of DLKW ... with global agency Crispin Porter Bogusky. In the interim, UK ads will be produced by OPEN; DLKW Lowe ...

Editor's comment: The power behind marketing

. It is noticeable, too, that even as PR tightens its grip on what is openly discussed by brands, it is the female ...

Power 100: 100 to 50

petrolheads, former Lotus marketer Andrews is that rarest of creatures - a female automotive marketing ... -copy print and outdoor ads by DLKW described in detail. It will be interesting to see how Davies allocates ...

Helen Edwards on Branding: Xerox means business

executive from Anne Mulcahy in July 2009, it was the first all-female handover of the top job in a major US ...

Marketing's Adwatch of the Year 2009

Hammond pushing a shopping trolley around to a catchy Take That soundtrack. DLKW has kept the Top Gear ... , with an average recall of 46%. McCann Erickson takes second place, while DLKW slips to third. There is also a ... DLKW/Mediaedge:cia 42 527 27.67 65.06 3 3 Tesco The Red Brick Road/Initiative 34 ...

Coffee Republic revamps stores to attract women

research that showed female customers are deterred by its existing dark interiors.

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.