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Lynx sponsors panda mating programme at Edinburgh Zoo

The sponsorship programme feeds into Lynx's existing body of marketing activity for Attract, its first unisex variant . Edinburgh Zoo houses giant pandas Tian Tian and Yang Guang, on loan from China for a 10-year period, as part of a panda research and conservation programme. Female panda Tian Tian ...

The joy of sex marketing

category that used to be sold primarily in pharmacies, but is increasingly mass-market, meaning more female ... this reason, the campaign will be led from a female angle, with women delivering testimonials Skyn can ...

Department for Education marketing team to close in restructure

. The department s last major multimillion-pound campaign under the Labour government, created by DLKW Lowe ...

Rape Crisis charity launches Christmas campaign about sexual consent

that provide support and advocacy work for female victims of sexual violence. Earlier this month, Barnardo ...

Turkey of the Week - DLKW Lowe/Health Lottery

The new TV ads for the Health Lottery, by DLKW Lowe, are making Anne Cassidy feel ill:

Public-sector marketers' pay leapfrogs the private sector

widening pay gap between male and female senior marketing directors. Women are now paid 16.3% less than men, a substantial increase on 2005, when they were paid 2.8% less. The average salary for female ...

Digital UK puts focus on London 2012 switchover

The capital's analogue TV signal will be switched off on 4 April. To promote the switchover, Digital UK is running a 6m TV, radio, local press and online advertising campaign. A TV ad features a female viewer who is unaware of the switch to digital. The character's TV stops working during a ...

MoD calls pitch ahead of reserves recruitment drive

both work on the British Army; WCRS, which has created campaigns for the Royal Marines; and DLKW Lowe ...

Airbrushing: the kids are ok with image manipulation

polling females between the ages of 10 and 21, as well as their mothers, about perceptions of advertising ...

Government-backed Money Advice Service rolls out debut ad campaign

. The TV ad, by DLKW Lowe, launches tomorrow (9 June) with a slot during ITV1's 'Emmerdale', with outdoor ... , our advice is free and unbiased and we won t sell them anything." DLKW Lowe was hired ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.