13 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
The outdoor and digital campaign, created by Blac, launches the product s first global position as a premium condom brand, targeting women.
The creative features female testimonials supporting the product's strapline, "The closest thing to wearing nothing".
Barry McCool, head of global marketing ...
10 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
category that used to be sold primarily in pharmacies, but is increasingly mass-market, meaning more female ...
this reason, the campaign will be led from a female angle, with women delivering testimonials Skyn can ...
09 Feb 2012
We hear that the advertising pitch for the consortium of brewers, working with the British Beer Pub Association, has been suffering from some organisational hitches. The agencies pitching for the business (101, DLKW Lowe, Now and Rainey Kelly Campbell Roalfe/Y R) were supposed to be briefed last Friday ...
09 Feb 2012
| by Katherine Levy
- Closest to cold- 4.89 Source: OnePoll Research. Sample: 2,000 people (1,051 female, 949 male). ...
09 Feb 2012
cent of its audience is female. But does it have to emasculate the audience in the process? The ads ...
08 Feb 2012
| by Tim Millar, Strategy partner, 18 Feet & Rising
10=
(10=)
Morrisons
DLKW Lowe/MEC
35
10 ...
02 Feb 2012
But then, we're not Brazilian. Junior Bernuccia, a wannabe adman from Brazil, is looking for a job here and has sent around a link of a particularly hirsute female body part getting waxed (a Brazilian - get it?).
Needless to say, it hasn't gone down well. One female managing director at a London ...
02 Feb 2012
working with the British Beer Pub Association has put 101, DLKW Lowe, Now and Rainey Kelly Campbell ...
02 Feb 2012
crisis point.
"There's a real danger that levels are becoming unsustainable," Tom Knox, the DLKW Lowe ...
in screwing them down."
AGENCY HEAD - Tom Knox, joint chief executive, DLKW Lowe
"Pressure ...
01 Feb 2012
| by Margaret Johnson, group chief executive, Leagus Delaney
/
Walker Media
36
10=
( )
Morrisons
DLKW Lowe/MEC
35
10=
-10 ...