Diet Coke partners with IPC to boost fashion strategy
23 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
female puppets that have featured in its marketing activity, which most recently promoted a tie ...
Search results for DLKW, female Viagra, Flibanserin
Search filters:
By Publication
- marketingmagazine.co.uk
By Channel
-
Digital marketing
Click 
to remove filters
Add Search Filters:
By Channel
- Apps / Widgets (3)
- Interactive TV (1)
- Social Media (6)
- Video (3)
- Viral advertising (3)
- More...
By Industry Sector
- Agencies (2)
- Autos (6)
- Consumer Goods (1)
- Fashion / Clothing (6)
- Financial Services (2)
- More...
- FMCG (4)
- Food & Drink (6)
- Government / Non-Profit (2)
- Industry (1)
- Media / Entertainment (13)
- Retail (5)
- Technology (6)
- Travel / Leisure (1)
- Less...
By Media
- Video (3)
Editor's Comment: Brands face a tough social-media choice
02 May 2012 | by Noelle McElhatton
Brands are just beginning to experiment with Pinterest, a site that has generated more buzz than bucks - so far. For Honda, Confused.com and Harrods, one of Pinterest's attractions is that it has a defined demographic, with females accounting for 60% of users. Which begs the question: should ...
Tesco debuts 'Delivery Dash' Facebook game
06 Mar 2012 | by Gemma Charles
The game , by social-media agency Yomego, primarily targets female Tesco shoppers and is based on the theme of making a Tesco delivery. Players must pack shopping baskets for their friends against the clock. It has several levels increasing in difficulty. The average player is spending 30 minutes a ...
Elle magazine creates app and campaign for Nokia 700
14 Oct 2011 | by Sophie Maden
unique relationship with Nokia's target female audience and we are looking forward to seeing the results ...
P&G launches digital beauty magazine
06 Apr 2011 | by Loulla-Mae Eleftheriou-Smith
following a poll of female consumers, which found that 92% of women do not feel that beauty brands listen ...
Sony Ericsson recruits tennis stars for digital campaign
22 Mar 2011 | by Ed Owen
Sony Ericsson has recruited six female tennis players to star in a web TV series and social media
Adspend is key to price comparison sites' success
03 Mar 2011 | by Sarah Shearman
comparison sites shows that they attract more female visitors than male. Comparethemarket attracts a ...
Heineken marks a million Facebook 'likes' with viral campaign
17 Feb 2011 | by Alex Brownsell
The viral film, by AKQA, is named 'One Million Hugs' and features a group of Dutch female models visiting bars in Amsterdam and hugging male lager drinkers. The clip ends with the line "Thanks a million". The beer brand has brought together multiple Facebook pages and created a single global page. Floris ...
Coca-Cola to relaunch Coke Zone online loyalty scheme
19 Jan 2011 | by Sarah Shearman
throughout February could win a daily prize of 10,000. The push, aimed at Diet Coke's core female market ...
Thetrainline.com in push for mobile app
05 Jan 2011 | by Loulla-Mae Eleftheriou-Smith
The campaign, created by DLKW Lowe, broke this week. It includes a TV ad and outdoor activity across 800 sites in the UK, including all major rail stations in London, Manchester, Liverpool and Edinburgh. Media buying is handled by Vizeum. The TV ad shows a herd of sheep queuing to buy tickets at a ...
Additional Information
Campaign Jobs
- Media New Business Manager Lipton Fleming £58000 - £60000 per annum + benefits, London
- Junior Digital Designer Twist Recruitment £19.5 - £25.5 per annum, London
- SEO Consultant Digital Gurus £28000 - £32000 per annum, London
- Senior International Trading Manager - Media Agency Lipton Fleming £40000 - £50000 per annum + benefits, London
- Digital Operations Director - Media/Music Stonor £50k-£55k, London
Most viewed
Most commented
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
