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Digital & Direct: Dr Oetker in Onken drive

20 Jan 2009

is aimed at women aged over 35, in the upmarket ABC1 range. Ads will run across titles with a strong female ...

Brands tap into in-game advertising as video games outsell movies

07 May 2008 | by Gareth Jones

in three is female. More than 25% of gamers noticed ads in the last game they played. More than half ...

News brief: Living TV's website to be available to virginmedia.com users

26 Feb 2008

of female-focused features, exclusive celebrity interviews and lifestyle content. It will be accessible

TheTrainLine embarks on media business review

22 Jan 2008 | by Nicola Clark

The company has already held chemistry meetings with a number of agencies. The business was previously held by Manning Gottlieb OMD, which has handled the business for seven years, but has not worked on it recently as the account has been inactive. The review follows TheTrainLine's appointment of DLKW earlier ...

Recruitment: Virtual vacancies

22 Jan 2008 | by Suzy Bashford

For some, Second Life offers a virtual world of opportunity and exchange; for others, it is merely a glorified chatroom where middle-aged male truck drivers, pretending they are female teenagers, search for questionable online company. Now, it seems, Second Life and similar social networking sites ...

Digital: Schwarzkopf in Facebook tie-up

12 Dec 2007

The company has briefed Tribal DDB to develop Studbook, an application inviting female consumers to compete for a place in the tongue-in-cheek 'Live XXL League Table for Irresistible Women'. Participants collect points by asking male Facebook members to perform tasks. Studbook directs participants ...

eBay splits with PHD as it shifts focus to digital

05 Dec 2007 | by Jeremy Lee

The auction site has been running a TV campaign since September - the first work created by Albion since the agency won the account in July. The first burst of the activity, which has retained the animated eBay logo characters created by DLKW, the site's first ad agency, used real-time auction listings ...

eBay splits with PHD as it shifts focus to digital

04 Dec 2007 | by Jeremy Lee

The auction site has been running a TV campaign since September - the first work created by Albion since the agency won the account in July. The first burst of the activity, which has retained the animated eBay logo characters created by DLKW, the site s first ad agency, used real-time auction listings ...

Search marketing: Creative that makes consumers click

18 Apr 2007

Love it or loathe it, when Vauxhall's TV campaign featuring the 'C'mon' puppets (pictured) broke last autumn, it raised awareness of the Corsa. Before the DLKW-created spots aired, online search queries for the model were 20% below the category average; by mid-campaign they had risen to 11% above ...

Five looks into launch of Freeview movie channel

04 Apr 2007 | by Nicola Clark

-to-air channels, Five US and Five Life, last year. Five Life, which is aimed at female viewers, got off to a poor ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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