to remove filtersP&G launches digital beauty magazine
06 Apr 2011 | by Loulla-Mae Eleftheriou-Smith
following a poll of female consumers, which found that 92% of women do not feel that beauty brands listen ...
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Lynx 'the chain' by BBH
01 Feb 2012
Lynx has launched a TV spot to promote Lynx Attract, which includes a female fragrance.
Lynx backs iAds in £8m campaign
15 Dec 2010 | by Loulla-Mae Eleftheriou-Smith
The campaign, created by BBH, launches next week and will be supported by print, TV, digital, gaming and PR activity. Called "Falling Angels", the campaign claims that the new fragrance is "so tempting, it will make female angels fall from the sky for it". The iAd will allow iPhone and iPod Touch ...
Top 10 marketing moments of 2010
13 Dec 2010 | by Nicola Clark
This emotional TV ad for the retailer, depicting key moments in the life of a female character, was arguably ...
King of Shaves unveils raunchy 'Barbarella X' viral
26 Jul 2010 | by Sara Kimberley
features a scantily clad Diane Wood as the world s most famous female professional Master Barber ... range of female shaving products in the UK and US, to broaden its appeal. ...
Impulse signs up The Saturdays for 'behind the scenes' campaign
12 Oct 2009 | by Jacquie Bowser
embody the fun, flirty spirit of the brand". Estelle Alty, senior brand manager, female deodorants ...
P&G's Tampax behind boy with 'girl parts' viral
16 Jun 2009 | by Dan Leahul
" where Zack experiences first-hand the female menstruation cycle. Zack writes: "Then BAM! I get hit ...
Unilever awards Lynx digital account to TMW
03 Feb 2009 | by Fiona Ramsay
at promoting the brand's latest fragrance, Instinct. TMW and sister company DLKW have won several new business ...
The Work: New Campaigns - The World
31 Oct 2008
is launching a new female fragrance with a TV campaign emphasising freedom and sensuality, under the theme ...
The Work: New Campaigns - The World
10 Oct 2008
, encourages both male and female office workers to sell Fashion Targets Breast Cancer T-shirts and apparel ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
