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Seat to air Sex Drive online reality show

female drivers for a "grand final" which will be broadcast online in the form of a seven-part series ... leading the female side. To promote the series, which will be presented by Five's 'Fifth Gear' hosts ...

Vauxhall features competition winner in Corsa ad

The TV campaign by DLKW follows a social media campaign by Vauxhall, in which the GM-owned marque invited consumers to mock up photographs of themselves in a pop art style. The Facebook Corsa Pop Art Idol campaign, created by Marvellous, was launched in April and received more than 6,000 entrants ...

Trading Places: This week's people moves

operations together ahead of DLKW's 28m sale to Lowe's Interpublic parent. ( Campaign ) Publicis has ...

Renault launches Facebook game to engage city drivers

manufacturer poses a series of questions about contemporary life in an attempt to engage male and female ...

Vauxhall launches competition to star in TV ad

on the recent art-themed TV ad for the Corsa. The ad, by DLKW, again featured Corsa's C'mons puppet characters ... TV ad, again by DLKW, will roll out later in the year. Separately, Vauxhall has teamed up ...

Fiat ties with Spotify for digital campaign

:cia, will be targeted at a trend-setting, stylish audience, with the aim of getting more young female drivers to sign up ...

May edition: Digital marketing innovations from around the world

and male and female athletes trashing the opposite sex online are among the digital innovations...for the Nike Challenge, in which the male readers of menshealth.de and female users of shape.de send each other ...

Vauxhall promotes latest Astra with movie-style digital campaign

agency to launch the new Astra model across Europe. The pitch - involving DLKW, Lowe and McCann Erickson ...

Campaign launched for New Vauxhall Insignia by DLKW

LONDON - DLKW has created a multi-media campaign to support the launch of the new Vauxhall Insignia...features of the Insignia model. DLKW won the account to launch the Insignia campaign across Europe ... Kingdom Agency: DLKW Client: GM Europe Director: Markus Walter Art Director: Jackie Steers ...

DLKW lands pan-Euro Vauxhall Insignia launch brief

The agency pitched against Lowe and McCann Erickson, two of GM s roster agencies. DLKW will create ... and launch in November. James Pool, the DLKW joint managing director, said: GM s designers and engineers have delivered a truly great flagship product. It s a privilege for DLKW to win the responsibility ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.