Diet Coke partners with IPC to boost fashion strategy
23 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
female puppets that have featured in its marketing activity, which most recently promoted a tie ...
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Hub Digital Networks launches into digital out of home sector
16 May 2012 | by Nick Batten
in more than 250 salons nationwide, reaching affluent females, and previously managed its sales in ...
Tesco debuts 'Delivery Dash' Facebook game
06 Mar 2012 | by Gemma Charles
The game , by social-media agency Yomego, primarily targets female Tesco shoppers and is based on the theme of making a Tesco delivery. Players must pack shopping baskets for their friends against the clock. It has several levels increasing in difficulty. The average player is spending 30 minutes a ...
Understanding older women gamers
27 Feb 2012 | by Emily Hunt
Who s betting that Britain is facing a looming epidemic of older, female gamblers? Just about ... of these women say that they game just to pass the time (63%), but in addition, half of 45+ female gamers say ... to Cityville be available on prescription? In follow up in-depth interviews with older female gamers, we ...
Paddy Power attempts to move on from transgender storm with chav ad
24 Feb 2012 | by Matthew Chapman
the voiceover guessed whether the person on the screen was male or female. The Advertising ...
MasterCard sponsors The Brits content on Vevo
13 Jan 2012 | by Maisie McCabe
and Adele (British female solo artist) on the Vevo site. Live performances from the awards and exclusive ...
Elle magazine creates app and campaign for Nokia 700
14 Oct 2011 | by Sophie Maden
unique relationship with Nokia's target female audience and we are looking forward to seeing the results ...
Esure kicks off digital media agency review
25 Aug 2011 | by Katherine Levy
The insurer is reviewing all digital media planning and buying as well as its search strategies across brands and products including esure, First Alternative, Halifax Car Insurance and the female- focused car insurance brand Shelias' Wheels. The review also covers affiliate partnerships and display ...
Is digital ad inflation a pain?
28 Jul 2011 | by Alasdair Reid
currently may be able to class a cookie as a female new car-buyer, additional data points may show ...
Magnum offers online game for pleasure seekers
19 Apr 2011 | by Maisie McCabe
female "pleasure seeker", as part of its new global positioning, "for pleasure seekers".
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
