to remove filtersP&G launches digital beauty magazine
06 Apr 2011 | by Loulla-Mae Eleftheriou-Smith
following a poll of female consumers, which found that 92% of women do not feel that beauty brands listen ...
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Tesco debuts 'Delivery Dash' Facebook game
06 Mar 2012 | by Gemma Charles
The game , by social-media agency Yomego, primarily targets female Tesco shoppers and is based on the theme of making a Tesco delivery. Players must pack shopping baskets for their friends against the clock. It has several levels increasing in difficulty. The average player is spending 30 minutes a ...
Top 10 marketing moments of 2010
13 Dec 2010 | by Nicola Clark
This emotional TV ad for the retailer, depicting key moments in the life of a female character, was arguably ...
M&S launches online TV show starring Myleene Klass
19 Aug 2010 | by Alex Brownsell
female M S customers between the ages of 25 and 60, with Klass tasked with uncovering any anxieties about ...
Shop Direct tasks VCCP with rebranding Littlewoods Direct as Very.co.uk
29 Jun 2009 | by Fiona Ramsay
base and will launch a new website Very.co.uk aimed at female shoppers aged between 25 and 45 with young families. The pitch was managed by The Observatory and included Karmarama, Leo Burnett and DLKW ...
The Work: Private view
28 Nov 2008
and prepared in-store Agency: DLKW Partners Writer: Richard J Warren Art director: Paul Hancock Director ...
The Work: New Campaigns - UK
08 Aug 2008
of a huge "pounds " sign made up of car parts. As a female voiceover talks about the increasing price ...
The Work: New campaigns - UK
11 Jul 2008
-year absence from television advertising, Lil-lets is promoting its female sanitary ware in an animated TV spot ...
The Work: New campaigns - UK
30 May 2008
jumps and transforms into the Isklar bottle. A female voiceover closes the ad, with the line: "Isklar ... includes an assortment of female beauty, fashion and home products. ...
The Week: Best of the blogs - Know your audience
01 Feb 2008
It's an approach that has worked for brands as diverse as The Labour Party, Apple and Nike. Argos would be another example. Men traditionally are supposed to hate shopping. And yet Argos has as many male shoppers as female. Why? Because it offers offline shopping in a format that doesn't alienate men ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
