Sony Ericsson recruits tennis stars for digital campaign
22 Mar 2011 | by Ed Owen
Sony Ericsson has recruited six female tennis players to star in a web TV series and social media
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Elle magazine creates app and campaign for Nokia 700
14 Oct 2011 | by Sophie Maden
unique relationship with Nokia's target female audience and we are looking forward to seeing the results ...
Thetrainline.com in push for mobile app
05 Jan 2011 | by Loulla-Mae Eleftheriou-Smith
The campaign, created by DLKW Lowe, broke this week. It includes a TV ad and outdoor activity across 800 sites in the UK, including all major rail stations in London, Manchester, Liverpool and Edinburgh. Media buying is handled by Vizeum. The TV ad shows a herd of sheep queuing to buy tickets at a ...
Lynx backs iAds in £8m campaign
15 Dec 2010 | by Loulla-Mae Eleftheriou-Smith
The campaign, created by BBH, launches next week and will be supported by print, TV, digital, gaming and PR activity. Called "Falling Angels", the campaign claims that the new fragrance is "so tempting, it will make female angels fall from the sky for it". The iAd will allow iPhone and iPod Touch ...
Top 10 marketing moments of 2010
13 Dec 2010 | by Nicola Clark
This emotional TV ad for the retailer, depicting key moments in the life of a female character, was arguably ...
Britain's love affair with mobile phones
05 Oct 2010 | by Russell Budden
to be female and in the younger age groups. Russell Budden, associate director, Kantar Media ...
Women over 55 left out by smartphone app market
21 Apr 2010 | by David Barros
aimed at a female audience. Entitled The Female App Economy', it showed that developers are missing out ... or pay any attention to these women." According to the report, 39% of female smartphone owners over 55 ...
Barclaycard 'waterslide' becomes most popular branded iPhone app
29 Jul 2009 | by Kate Nettleton
by tilting their iPhone . Users can choose from male or female characters, which navigate increasingly ...
May edition: Digital marketing innovations from around the world
29 May 2009 | by Bill Britt
and male and female athletes trashing the opposite sex online are among the digital innovations...for the Nike Challenge, in which the male readers of menshealth.de and female users of shape.de send each other ...
The Work: New Campaigns - UK
30 Jan 2009
, Vauxhall Brief: Drive awareness, interest and consideration of Vauxhall cars among a female audience ... THE LOWDOWN In a bid to drive awareness of the Vauxhall brand among females, the car manufacturer ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
