Trading Places: This week's people moves
02 Jul 2010 | by Staff
operations together ahead of DLKW's 28m sale to Lowe's Interpublic parent. ( Campaign ) Publicis has ...
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AOL buys Goviral for £61m
31 Jan 2011 | by Maisie McCabe
sites, from the female-focused MyDaily, launched in September 2010, to AOL Music. Kate Burns, senior ...
Tullo Marshall Warren appoints head of mobile
12 Oct 2009 | by Darren Davidson
parent Creston, which includes ad agency DLKW and sales promotion agency The Real Adventure. Taylor said ...
Bebo launches O2 Money-sponsored fashion web TV series
19 Aug 2009 | by Jacquie Bowser
for all ages and budgets, male or female." Alistair Johnston, marketing director at O2, said: "The ...
Mindshare's global digital strategy officer Simon Andrews quits
09 Jun 2009 | by Anne Cassidy
. Andrews joined DLKW in 2000 at the time of its management buyout and helped to develop the agency ...
Mobile users get to play interactive detective in CSI campaign
23 Oct 2008 | by Ben Bold
of an 18-year-old female serial killer who lures her victims to their deaths by inviting them to spoof ...
The Work: New campaigns - UK
30 May 2008
jumps and transforms into the Isklar bottle. A female voiceover closes the ad, with the line: "Isklar ... includes an assortment of female beauty, fashion and home products. ...
Technology brands lose out by failing to target women
10 Sep 2007 | by Nikki Sandison
If marketers and retailers thought harder about how they approach women, as well as offering more guidance in stores and on websites, then 35% of female internet users polled said they would increase their spending on consumer electronics. One in two women said they walk out of shops and leave websites without ...
DfES appoints Grand Union for digital task
09 Aug 2006 | by by Mark Banham
The agency took the account from DLKW Dialogue as part of a four-way pitch managed by the COI, which included Agency.com and Wheel. The £275,000 brief includes the development of online ... handled by DLKW, TV buying through Carat, radio through Starcom and press through MediaCom. If you ...
Specsavers to sponsor Endemol's mobile soap opera
29 Sep 2004 | by Staff,
's launch. Customers have to pay £1.50 for each five episodes of the soap, which features a feisty female ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
