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Lynx 'the chain' by BBH

Lynx has launched a TV spot to promote Lynx Attract, which includes a female fragrance.

MasterCard sponsors The Brits content on Vevo

and Adele (British female solo artist) on the Vevo site. Live performances from the awards and exclusive ...

Trading places: this week's people moves

Advertising DLKW Lowe has hired Dare associate creative directors Dan Harrison and Jonny Watson as its new digital creative directors.The pair will be responsible for leading DLKW Lowe's digital output, working directly with the executive creative directors, Dave Henderson ...

Halfords 'Christmas bikes' by DLKW Lowe

The festive spot in the "that's helpful, that's Halfords" campaign is designed to encourage parents to go to the retailer to buy bikes for their children for Christmas.

Elle magazine creates app and campaign for Nokia 700

unique relationship with Nokia's target female audience and we are looking forward to seeing the results ...

Esure kicks off digital media agency review

The insurer is reviewing all digital media planning and buying as well as its search strategies across brands and products including esure, First Alternative, Halifax Car Insurance and the female- focused car insurance brand Shelias' Wheels. The review also covers affiliate partnerships and display ...

Is digital ad inflation a pain?

currently may be able to class a cookie as a female new car-buyer, additional data points may show ...

Walkers Sunbites ‘in my Liverpool home’ by AMV BBDO

X Factor runner-up Rebecca Ferguson becomes the female version of Gary Linker, in Walkers' new

Magnum offers online game for pleasure seekers

female "pleasure seeker", as part of its new global positioning, "for pleasure seekers".

Close-up: Can the web close the gender divide?

, and the 35- to 49-year-old female segment is easily the fastest-growing in social media. Women have overtaken ... ? High-street shops, fashion, health and wellbeing - all strongly female-led. Increasingly, it ... , Levi's Curve - have a distinctly female focus. And it's going to be big. Social commerce has gone from ...

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