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Brands and advertisers should use women's love of gossip and talking to engage with them through social media and magazines, according to research from Bauer Media.
PRWeek and the PRCA have produced comprehensive data on the salaries of PR professionals, with the results suggesting male PR professionals earn significantly more than women.
Campaign: Angina Monologues Client: British Heart Foundation (BHF) P R team: In-house Timescale: November 2010-March 2011 Budget: 11,500 Background Heart disease is the single biggest killer of women in the UK. BHF wanted to run an awareness campaign so it created the Angina Monologues,...
Online game company Zylom has appointed SocialMedia8 to specifically target women via social media.
Online game company Zylom has appointed SocialMedia8 to specifically target women via social media.
as it prepares to launch a new drug dubbed the 'female viagra'....around Flibanserin, the first drug designed to boost sexual desire among women. TLG will work alongside ... Flibanserin as part of the solution for women suffering from decreased sexual desire, while looking to put ... leaders and MPs, as well as work in Scotland, Wales and Northern Ireland. Flibanserin is currently ...
Healthcare PR shop Woolley Pau PR has been hired by Anglian Pharma to promote its two female brands, ReplensMD and RepHresh.
's erectile dysfunction brand - the famous little blue pill Viagra, which helps boost men's sex drive - could...the pan-European brief. SO THIS IS A REPUTATION CHALLENGE TO VIAGRA? Queen s University researcher Dr David Glenn, a consultant gynaecologist who has researched the effect of Viagra on fertility, is quoted in the piece. He said young men who use Viagra recreationally could be impairing their fertility, and clinics ...
Viagra has handed out a massive pan-European comms account as it aims to retake market share lost...to Paris-based Viagra senior brand manager Mike Smith, who works for Pfizer Europe. A sizeable portion of our work will now be aimed at women as gatekeepers of the home, said Spurr. Viagra has never had ... that the brief could be extended to public affairs work if Edelman is tasked with dealing with Viagra ...
Wine and spirits giant Pernod Ricard has turned to Cow PR in a bid to position the Tia Maria brand as the ideal drink for a ‘girls' night out'.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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