Pfizer - the company behind brands such as Lipitor, Viagra and Celebrex - retains around 20 consultancies to handle its UK product PR and medical education. Pfizer is now drawing up lists of 'preferred' and 'approved' agencies from which product comms managers will have to select. Preferred suppliers are likely ...
Wingless insects, about 2mm long, the female of which lays six eggs a day. And the next couple of months are an important time of year for these six-legged creatures. Sounds more like natural history than healthcare It's very much a healthcare issue. The insects in question are better known as head ...
The appointment is designed to boost its relationships with, and reputation among, UK audiences such as the NHS, regulators and local communities. It comes as Pfizer, which makes drugs such as Viagra and cholesterol-buster Lipitor, plans further recruitment to a newly created UK CR team. Luker joins from ...
The agency replaces Ogilvy PR Worldwide as Bayer consolidates its global marcoms for the Viagra challenger brand into a single group. Euro RSCG Life was hired earlier this year to handle healthcare ... 's Viagra and Eli Lilly's Cialis, but which is widely seen to have struggled - is a blow to Ogilvy, which ...
-year-old, mainly female audience, via case studies and surveys. Mentor won approval to market ...
(pictured), designed to warn female drinkers that they are putting their personal safety at risk ...
Israeli owner MTEX UK has asked Weber Shandwick to manage a year-long push to promote the Jaffa orange. The publicity effort will be followed by Jaffa's first TV ad campaign next January, to be created by sister Interpublic agency McCann-Erickson. The campaign seeks to 'reconnect' with young female ...
at higher-income males and females aged between 25 and 44. Central to the campaign's strategy was 'The ...
Campaign: Women who love fashion and football Client: Footie Chick PR team: Brazen PR Timescale: August 2003-August 2004 Budget: £20,000
and maximise Heinz's backing of the programme to a predominantly female target audience of soap ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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