It's a flatpack world as Ikea tops the bible
30 Aug 2002
the world's media for all the right reasons this week, when the world's number one female tennis player ...
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Slimfast compares curvy Brits with stick thin Europeans
19 May 2004 | by Joe Lepper,
into the universal female fear of getting into a bikini each summer." Freud Communications has also been brought ...
BRIEFS
22 Jun 2000 | by IMELDA MICHALCZYK
s first cinema execution. The work, by McCann-Erickson Scotland, targets independent females. The ad ...
POWER 100: The keys to power - Who are the most influential marketers in the UK? Marketing lists the top 100 by their brands, advertising budgets, industry connections and star quality. (2 of 2)
01 Jun 2000 | by SHARON GREAVES
MORGAN, BOOTS THE CHEMIST Zoe Morgan is the first female marketing director at Boots the Chemist ... -after advertising accounts of this year - Marks & Spencer. She is the first female chief executive of a top ...
Public relations: Using PR to launch into new markets - Poster, radio and TV ads may achieve instant results, but PR provides the most invasive route to a new market
24 Feb 2000 | by MARY COWLETT
and direct contact through the media. HITACHI S FEMALE DRIVE With the growth of the female pound, a huge new arena has opened up for operators to sell traditionally male products ... . The agency s brief was not to create a value-free sales spiel for females, nor to bore them with details ...
Cosmo to extend brand via herbal soft drink launch
09 Sep 1999 | by BEN ROSIER
out the product nationally in January next year. The drinks, aimed at the magazine s female 18 ...
MARKETING MIX: Gongs all around for the gaffers
11 Jun 1998 | by JANE BAINBRIDGE
mail which actually talks to you? Heaven help us. The Viagra Soft Marketing Award Few ...
Diet Coke
05 Mar 1998 | by PATRICK BARRETT
of female admirers feast their eyes on the semi-clad man as he quenches his thirst. Appointment , through...A sexy office window cleaner looks ready to bare all in the latest Diet Coke campaign. A gang of female admirers feast their eyes on the semi-clad man as he quenches his thirst. Appointment , through Lowe Give Us A Break Boss! PR campaign to encourage staff to take regular breaks. As part ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
