Speedo calls in Iris PR to refocus as lifestyle brand
01 May 2012 | by Sara Luker
of lifestyle products, which include a female shape range named Sculpture, a learn-to-swim range for children ...
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Consumer: Sports bra shows some real panache
10 May 2012 | by Hannah Crown
celebrity associations by sending the bra to female Strictly Come Dancing contestants, who trained wearing ...
Ian Monk: Cowell gambles on candid approach
26 Apr 2012 | by Ian Monk
The downside is that the torrential evidence of heterosexuality is likely to rule out much future privacy. Too much kissing, too much telling and too many women. And, as many female commentators are sternly pointing out, not enough commitment. The PR dilemma of how to handle the book, as with all ...
BBC takes strategy of silence over Anna Ford's 'token' older females criticism
19 Mar 2012 | by Sara Luker
over using 'token' older female presenters in its programming....is doing with bodies like The Women in Leadership Network to readdress the balance of older females ... to hire more mature female presenters. The attack on the BBC s age policy came during an interview ... on employing older female broadcasters. Ford retaliated: It s a bit late, isn t it? He s been here for a long ...
Citroen UK in Universal Music pop video deal
15 Mar 2012 | by Kate Magee
's female pop stars' music videos....The car brand's comms director Marc Raven claimed that the ongoing product placement deal was the first of its kind in the motoring industry, adding that it was a great way for the brand to promote itself to females, particularly 18- to 35-year-olds. 'The main opportunities for us in women ...
Flack's Week: 17 February
17 Feb 2012
at all,' he sighed. And then a female consultant was accidentally caught with her pants down while seated ...
Sport: Lady jockeys put on the ultimate show
09 Feb 2012 | by John Owens
A female jockeys-only event saw HRSM develop a campaign involving X Factor winner Alexandra Burke....August, when all the races were restricted to female jockeys. It was branded the 'Edinburgh Woollen Mill ... of the national press To highlight the talent of female jockeys To drive ticket sales ... shoot with the Daily Mail was also secured and organised with ten leading female jockeys. The race ...
Claire Furlong: Ready for the media scrum
26 Jan 2012 | by Kate Magee
. Perhaps this comes from growing up as a female in the male-dominated world of sport. At 14, she was making ... a moment on tour when you will have a few tears, whether you are male or female. But just like ...
Year in review: 2011 Money and morals
16 Dec 2011 | by Kate Magee
resigns after a video of them making sexist off-mic comments about a female assistant referee is leaked ...
Recruitment - Desperately seeking account managers
24 Nov 2011 | by Joe Lepper
to get back in. Those female account managers who have taken a career break to start a family are finding ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
