target, the mature female shopper, but these women are well served by the retailer, and this is reflected ...
It's an approach that has worked for brands as diverse as The Labour Party, Apple and Nike. Argos would be another example. Men traditionally are supposed to hate shopping. And yet Argos has as many male shoppers as female. Why? Because it offers offline shopping in a format that doesn't alienate men ...
the world's media for all the right reasons this week, when the world's number one female tennis player ...
s first cinema execution. The work, by McCann-Erickson Scotland, targets independent females. The ad ...
MORGAN, BOOTS THE CHEMIST Zoe Morgan is the first female marketing director at Boots the Chemist ... -after advertising accounts of this year - Marks & Spencer. She is the first female chief executive of a top ...
about Ann Summers mainly female consumer base. Women are far more confident and assured today ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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