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Flack's Week: 17 February

at all,' he sighed. And then a female consultant was accidentally caught with her pants down while seated ...

Public relations: Using PR to launch into new markets - Poster, radio and TV ads may achieve instant results, but PR provides the most invasive route to a new market

and direct contact through the media. HITACHI S FEMALE DRIVE With the growth of the female pound, a huge new arena has opened up for operators to sell traditionally male products ... . The agency s brief was not to create a value-free sales spiel for females, nor to bore them with details ...

PR LEAGUE TABLES: PR makes its way to IT boardrooms - PR companies specialising in information technology have become the industry’s fastest growers yet they must not lose sight of their core activity - good press relations

by EasyNet, but has just regained it. Speaking as a female anorak, I wouldn t swap the roller ...

Games industry goes after girls

% of gamers are now female - thought to be the highest share so far achieved by any games format. The success is largely down to the increasing amount of software appealing to a female audience and to Sony ... surprised the industry last year by attracting 80% males and 20% females. The typical industry split ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.