Public relations: Using PR to launch into new markets - Poster, radio and TV ads may achieve instant results, but PR provides the most invasive route to a new market
24 Feb 2000 | by MARY COWLETT
and direct contact through the media. HITACHI S FEMALE DRIVE With the growth of the female pound, a huge new arena has opened up for operators to sell traditionally male products ... . The agency s brief was not to create a value-free sales spiel for females, nor to bore them with details ...



