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Molson Coors, the beer company and distributor behind Grolsch and Carling, has launched a below-the-line marketing drive for its Animée brand, said to target the "crucial" female sector, with sampling activity across supermarkets and a partnership with hair salon brand Toni & Guy.
Finally, it seems women are beginning to be taken seriously as a market -- a bit more than the 'can't we just do it in pink' technique of old. In discussing how to approach marketing to the female sector, we must first acknowledge that the processes and drivers of purchase are indeed very different...
LONDON - Carlson Marketing has hired Piggy Lines, the creative director at DLKW Dialogue, as its...been a creative director at DLKW since November 2005, and has worked on accounts including Halifax ...
marketing account for Viagra....responsibility for all print, press, DM and online activity for the drug. Until recently, Viagra has only been ... has applied to the European regulatory authorities to make Viagra available over the counter ... the availability of Viagra without prescription. ...
and direct marketing account for Viagra....responsibility for all print, press, DM and online activity for the drug. Until recently, Viagra has only ... , the company has applied to the European regulatory authorities to make Viagra available over the counter ... the availability of Viagra without prescription. ...
LONDON - Tullo Marshall Warren has appointed Samantha Kennedy, DLKW's direct marketing division...Kennedy joins after two years at DLKW, where she worked with clients including First Choice, AA and eBay. She is one of four new appointments at TMW. Soizic Malfait, former Euro RSCG senior account director, is also joining as regional business unit director, leading the Nissan Europe team. In addition ...
LONDON - Delaney Lund Knox Warren & Partners has absorbed Dialogue DLKW to create a single...Dialogue DLKW, the digital, direct marketing and sales promotion agency, will cease trading as a ... . DLKW said that the merger would not affect any clients. As part of the deal, the partner James Pool ... , the chairman of DLKW, said: We have brought the disciplines closer together so that the brands we represent ...
LONDON - HP Sauce is to launch a nationwide mailer to promote Heinz's "The Sauce of Weekend Pleasure" campaign, created by EHS Brann Cirencester.
, chairman of DLKW, said: Marie Curie Cancer Care provides a fantastic, important service in providing help ... -- and Marie Curie nurses make that wish a reality. DLKW will be helping us raise awareness of the issues ...
LONDON - Dialogue DLKW has been appointed alongside its sister ad agency DLKW to handle Capital...DLKW has handled the advertising account since 2001, and created several TV and outdoor ads for the station. In its last campaign, Capital ignored TV and ventured into using experiential and digital alongside outdoor. The campaign supported its "Who's Doing Who?" competition, in which listeners had ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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