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CREATIVE STRATEGY: Sponsors' double fault at Wimbledon

07 Jul 2011 | by Simon S Kershaw

visual is a shot of female tennis star Maria Sharapova. But instead of tennis whites, she s wearing a tee ...

Survey claims 'one in ten women read email newsletters'

24 Apr 2009 | by Nikki Sandison

. These include: knowing the gender of your database; creating female and male versions of emails with relevant ...

Indians employ Facebook and knickers to combat extremists

11 Feb 2009 | by Daniel Farey-Jones

women in a pub in Mangalore last month. It now has more than 10,000 male and female members. The group ...

Creston positive on outlook after profits climb 29%

27 Nov 2008 | by Daniel Farey-Jones

Normal 0 The group, which owns a spread of marketing businesses from ad agency DLKW to market research firm ICM and direct marketing agency TMW, also continued to increase revenues. For the six months to September 30 revenues were 41.3m, up 5.4% from the same period a year earlier ...

Opinion: What techniques can brands use to reach a female audience?

24 Oct 2008 | by Becky McOwen-Wilson

't we just do it in pink' technique of old. In discussing how to approach marketing to the female sector...projects and aspirations, with suppliers about the market and innovations. It is a female trait to gather ... look at the issues surrounding our female consumers and create appropriate solutions, for a brand ...

Creston buyout falls victim to downturn

13 Oct 2008 | by Daniel Farey-Jones

LONDON - Buyout talks between marketing services group Creston, owner of ad agency DLKW, and a...of the buyout proposal. Creston owns 12 marketing companies, including ad agency DLKW, market research firms ...

Lloyds TSB takeover of HBOS threatens marketing agencies

18 Sep 2008 | by Darren Davidson

as the media agency of record across the two brands. DLKW was behind Halifax's long-running TV ads starring ...

All-women team from Northumbria Uni scoop IDM gold prize

04 Jul 2008 | by Staff

LONDON - A female team from the University of Northumbria has won this year's National Student

Royal Mail champions direct mail in 'break up' drive

04 Jul 2008 | by Nikki Sandison

The two-phased direct mail campaign, created by Proximity London, is called "Mail for me" and will be sent to senior executives at advertising and marketing agencies several days apart. Both mailings take the form of a personal letter sent from a disillusioned female lover ending a relationship because ...

Honda campaign invites prospects for drive in the country

02 Jul 2008 | by Staff

: "Females, user-choosers and first-time new car buyers represent a big incremental growth opportunity ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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