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Molson Coors launches Animée campaign for 'crucial' female market

-the-line marketing drive for its Animée brand, said to target the "crucial" female sector, with sampling activity...The brand launched in July last year as the brewer's first lager to specifically target female consumers. It is available in three varieties standard, ros and citrus. Molson Coors has launched a ... at Molson Coors, said: "The female market is crucial to the long term health of the UK beer industry. Anim e ...

Adwatch (8 June): Top 20 recall - Oreo gets tongues wagging

=) Morrisons DLKW Lowe/MEC 40 6= ( ) TheTrainLine.com DLKW Lowe/Vizeum 40 ...

Power 100: 100 to 50

petrolheads, former Lotus marketer Andrews is that rarest of creatures - a female automotive marketing ... -copy print and outdoor ads by DLKW described in detail. It will be interesting to see how Davies allocates ...

Coca-Cola to relaunch Coke Zone online loyalty scheme

throughout February could win a daily prize of 10,000. The push, aimed at Diet Coke's core female market ...

Shop Direct tasks VCCP with rebranding Littlewoods Direct as Very.co.uk

base and will launch a new website Very.co.uk aimed at female shoppers aged between 25 and 45 with young families. The pitch was managed by The Observatory and included Karmarama, Leo Burnett and DLKW ...

Vauxhall promotes latest Astra with movie-style digital campaign

agency to launch the new Astra model across Europe. The pitch - involving DLKW, Lowe and McCann Erickson ...

We'll Call You - Coors

Coors is going after the UK's missing women beer-drinkers with a new, female-friendly brew. Always

Unilever awards Lynx digital account to TMW

at promoting the brand's latest fragrance, Instinct. TMW and sister company DLKW have won several new business ...

 

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