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Direct brief: National Blood Service runs DRTV campaign

. The series of three ads, created by DLKW, feature people who are unaware they will need blood in the next few

Simple backs skincare range with sampling drive

at four London locations and throughout Manchester and Leeds in a bid to reach the 20-34 female target ...

Marketing League Table: Direct marketing leagues

Dialogue DLKW 2 5,807,000 4,731,000 23 17 Chemistry Communications ... DLKW 2 6,100,000 4,980,184 22 57 35 17 Chemistry Communications ... HFC Bank, Peugeot, John Lewis. Predominantly DM. www.cmwlondon.com 16 Dialogue DLKW 2 ...

Database classifies every adult's fashion tastes

The data company says each of the UK s 47m adults fall into one of 20 female or 15 male fashions types, such as `hit and run shoppers , show string style and mainstream fathers. Fashion Segments was created using a range of Experian s proprietary data sources and uses the same methodology as Mosaic, its ...

Direct: Sony Bravia plots experiential tour

The Bravia Experience will tour retail locations around the UK and will target older consumers, married couples and young females. The activity, created by Iris Experience, consists of a stand split into four colour zones, representing the four Bravia models. Each is defined by a Playdoh character ...

Dunnhumby's media evaluation tool threatens the long view

or are influenced by the advertising, but because they are female, he explains. Equally, they may have bought ...

Direct: Capri-Sun appoints bd-ntwk to account

and ran across sites including Handbag.com, Female First and iVillage. The brand also launched ...

Direct: Black & Decker seeks partners

of partnerships will be established for its line of household goods, and will be aimed at ABC1C2 females aged ...

Direct Choice: Carphone Warehouse

to female consumers, the piece is presented in the style of OK! and features personalised headlines.

Direct marketing: Direct marketing leagues

Walpole 6,237,000 6,261,000 0 16 Dialogue DLKW 5 ... 8,701,000 8,563,000 2 16 Dialogue DLKW 6,100,000 4 ... McKay Walpole 85 18 16 Dialogue DLKW 57 35 17 ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.