Arc lands DM for SABMiller's Peroni
16 Feb 2012 | by Sara Kimberley
from Peroni, created by The Bank. The ad was shot in a 60s style and featured male and female models ...
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Molson Coors launches Animée campaign for 'crucial' female market
27 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
-the-line marketing drive for its Animée brand, said to target the "crucial" female sector, with sampling activity...The brand launched in July last year as the brewer's first lager to specifically target female consumers. It is available in three varieties standard, ros and citrus. Molson Coors has launched a ... at Molson Coors, said: "The female market is crucial to the long term health of the UK beer industry. Anim e ...
SCA Hygiene meets shops for CRM brief
17 Nov 2011 | by Sara Kimberley
, DLKW Lowe and Carat. In June, SCA appointed BSUR Amsterdam to handle the 20 million pan ...
Miller calls pitch for Nastro Azzurro
25 Aug 2011 | by Anne Cassidy
male and female models in Italy. Last year, Peroni launched a campaign by the Italian film director ...
Vauxhall calls direct marketing review
28 Jul 2011 | by Sara Kimberley
and her car. Vauxhall s advertising agency roster, including agencies such as DLKW Lowe and McCann ...
CREATIVE STRATEGY: Sponsors' double fault at Wimbledon
07 Jul 2011 | by Simon S Kershaw
visual is a shot of female tennis star Maria Sharapova. But instead of tennis whites, she s wearing a tee ...
Adwatch (8 June): Top 20 recall - Oreo gets tongues wagging
08 Jun 2011 | by Ryan Newey, Co-founder, Fold7
=) Morrisons DLKW Lowe/MEC 40 6= ( ) TheTrainLine.com DLKW Lowe/Vizeum 40 ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
petrolheads, former Lotus marketer Andrews is that rarest of creatures - a female automotive marketing ... -copy print and outdoor ads by DLKW described in detail. It will be interesting to see how Davies allocates ...
Coca-Cola to relaunch Coke Zone online loyalty scheme
19 Jan 2011 | by Sarah Shearman
throughout February could win a daily prize of 10,000. The push, aimed at Diet Coke's core female market ...
Stroke Association reviews direct business
29 Jul 2010 | by Sara Kimberley
. The Fast test, created by DLKW, required an assessment of three specific symptoms of stroke and formed ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
