Arc lands DM for SABMiller's Peroni
16 Feb 2012 | by Sara Kimberley
from Peroni, created by The Bank. The ad was shot in a 60s style and featured male and female models ...
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Molson Coors launches Animée campaign for 'crucial' female market
27 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
-the-line marketing drive for its Animée brand, said to target the "crucial" female sector, with sampling activity...The brand launched in July last year as the brewer's first lager to specifically target female consumers. It is available in three varieties standard, ros and citrus. Molson Coors has launched a ... at Molson Coors, said: "The female market is crucial to the long term health of the UK beer industry. Anim e ...
Miller calls pitch for Nastro Azzurro
25 Aug 2011 | by Anne Cassidy
male and female models in Italy. Last year, Peroni launched a campaign by the Italian film director ...
CREATIVE STRATEGY: Sponsors' double fault at Wimbledon
07 Jul 2011 | by Simon S Kershaw
visual is a shot of female tennis star Maria Sharapova. But instead of tennis whites, she s wearing a tee ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
petrolheads, former Lotus marketer Andrews is that rarest of creatures - a female automotive marketing ... -copy print and outdoor ads by DLKW described in detail. It will be interesting to see how Davies allocates ...
Coca-Cola to relaunch Coke Zone online loyalty scheme
19 Jan 2011 | by Sarah Shearman
throughout February could win a daily prize of 10,000. The push, aimed at Diet Coke's core female market ...
We'll Call You - Coors
31 Mar 2009 | by Staff
Coors is going after the UK's missing women beer-drinkers with a new, female-friendly brew. Always
The Work: Private view
13 Feb 2009
and consideration of Vauxhall among females Agency: Lowe Writers/art directors: Seb Housden, Ben McCarthy ...
Dunnhumby's media evaluation tool threatens the long view
23 Oct 2007 | by Jane Simms
or are influenced by the advertising, but because they are female, he explains. Equally, they may have bought ...
Direct: Capri-Sun appoints bd-ntwk to account
17 Oct 2007 | by Ed Kemp
and ran across sites including Handbag.com, Female First and iVillage. The brand also launched ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
