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Power 100: 100 to 50

petrolheads, former Lotus marketer Andrews is that rarest of creatures - a female automotive marketing ... -copy print and outdoor ads by DLKW described in detail. It will be interesting to see how Davies allocates ...

Direct Choice: Carphone Warehouse

to female consumers, the piece is presented in the style of OK! and features personalised headlines.

B'lowfish wins £6m Virgin Mobile task

", targeted females aged 18 to 24. The ads encouraged consumers to kiss their existing mobile phone providers ...

DIRECT MARKETING: Mailers learn to think creatively - Direct mail is often accused of lacking imagination, but all that’s changing

accessory. It focuses on photos of a female model, while the car is seen off to the side. The client said ...

Briefs

. The channel is aiming to boost its female audience by running two weekends of programming aimed specifically ...

STOP PRESS

at females aged 50 and over, launches this month and aims to increase sherry consumption. UK adspend ...

PlayStation opts for direct sales

Sony Computer Entertainment is bypassing retailers to sell PlayStation consoles direct to customers for the first time, using a Pepsi database. The mailing is targeted at a predominantly female audience and offers consumers a free Spiceworld game, a poster and PlayStation bag with every ...

STOP PRESS

Forte Hotels has appointed WCRS to handle its pounds 10m advertising account. The agency beat Publicis and Rainey Kelly Campbell Roalfe to win the work. Cadbury is launching a new countline called Marble, targeting female consumers aged 18 to 24. Cadbury will support the launch with a ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.