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ITV rapped over Tulisa Contostavlos perfume promotion

". Contostavlos' TFB perfume was wrongly called "The Female Boss" on the programme. Presenter Olly Murrs also ... ' tattoo of the words The Female Boss, did not promote or give undue prominence to her perfume, which Ofcom ...

Girls get the 'Lynx effect'

" of the brand within the female deodorant market, which means the brand "doesn t need to market to girls ... brand in other markets, launching a female fragrance to accompany its new product, Axe Anarchy ... on 1 February, supported by digital, outdoor and PR activity. The ad features a female American "cop ...

Trading places: this week's people moves

Steve Hall. ( Campaign ) DLKW Lowe is looking to build its OPEN shopper marketing business in the UK ... joined head of copy from EHS4D. ( Campaign ) DLKW Lowe has poached Dye Holloway Murray's Frances Leach ...

Bray Leino appoints Ex-DLKW creative Jon Elsom as ECD

and artworkers. Elsom was creative director at DLKW from 2003 until 2009, during which time he was in charge ... -west England and London. He left DLKW to move to Cornwall and pursue personal projects, including a novel. Before joining DLKW-predecessor Delaney Fletcher Bozell in 1997 as senior copywriter, Elsom was a ...

DLKW Lowe hires Anthony Hopper and Simon Goodall to run OPEN

DLKW Lowe is looking to build its OPEN shopper marketing business in the UK with the appointment

Private View: Russell Ramsey and Moray Maclennan

. The female voiceover is trying to be profound, but just comes across as meaningless. Lines such as "I am made ...

Darts is a serious sport

forgiven for thinking that DLKW Lowe's Tom Knox was moonlighting as a darts official....Knox was the only spectator to rock up to Lakeside Country Club dressed in a smart business suit, eschewing the usual choice of superhero outfit or animal costume. There was a strong DLKW Lowe presence ... particularly impressed to hear that DLKW Lowe's global head of HR had booked the week off and moved into a ...

Brand Builder: Virgin Money

, and DLKW Lowe joint chief executive Tom Knox, who spent a decade working on the Halifax ad account ... Executive, DLKW Lowe Retail banking in the UK is the mother of all dysfunctional markets. With levels ...

Why aren't more women in top roles?

female representation at the highest level more closely in line with the almost equal split between men ... says. "I would also like the IPA to find out the human stories behind that 13.5 per cent of female ... boards must be female. "Women want to be in the boardroom because they've earned the right to be there ...

Is it risky for gender-specific brands to target the opposite sex? The Marketing Society Forum

to the very complicated world of young female courtship. (I remember it being a little less straightforward ... female self-image. The Lynx effect of 'getting angels to fall' might be too much of a male fantasy to break across the female divide. It could be their Jack and Jill moment, or perhaps their taming ...

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