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Female marketers make their mark on Power 100

17 May 2012 | by Nicola Clark

Four of the UK's top 10 marketers in the Power 100 are women, with a total of 27 women making the list.

Adwatch (April 18 ) Top 20 recall: Lynx

18 Apr 2012 | by Matthew Heath, chief strategy officer, LIDA

= ( ) Morrisons DLKW Lowe/MEC 30 13= (15=) Homebase Leo Burnett/Mindshare 30 ...

How brands are innovating their way out of the 'squeezed middle'

23 Mar 2012 | by Nick Hughes

-edition Diet Coke pack design features a female face in striking silhouette with hyper-colour lips. Cans carry ...

Lynx sponsors panda mating programme at Edinburgh Zoo

19 Mar 2012 | by Loulla-Mae Eleftheriou-Smith

The sponsorship programme feeds into Lynx's existing body of marketing activity for Attract, its first unisex variant . Edinburgh Zoo houses giant pandas Tian Tian and Yang Guang, on loan from China for a 10-year period, as part of a panda research and conservation programme. Female panda Tian Tian ...

Brand barometer: Social media performance of Lynx

16 Mar 2012 | by Gemma Charles

-catching marketing creates a steady stream of positive conversation - but if the female fragrance becomes a permanent fixture, Lynx will need to consider its approach on social as male and female behaviour in social spaces ...

Consumer insight: what marketers need to know about the New Type A woman

28 Feb 2012 | by Nicola Clark

Clark unveils a category of female who will shape future brand marketing strategies....Type A', a fresh breed of empowered, but highly empathetic, female consumers, form the key target ... -president at Revlon, says that women now have a greater balance in their outlooks and that today's typical female ... There has been a major increase in female entrepreneurs in the past 10 years. Source: Everywoman ...

Skyn condom brand takes testimonial approach

13 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

The outdoor and digital campaign, created by Blac, launches the product s first global position as a premium condom brand, targeting women. The creative features female testimonials supporting the product's strapline, "The closest thing to wearing nothing". Barry McCool, head of global marketing ...

Olympic hopefuls join Pantene campaign

30 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

Procter & Gamble (P&G) has signed up several female athletes, including British cyclist Victoria

Sector Insight: Men's grooming and shaving

25 Jan 2012 | by Jane Bainbridge

MAIN PLAYERS ZAID AL-QASSAB - Beauty and grooming marketing director, Procter Gamble UK Ireland Al-Qassab has been with Procter Gamble for 18 years. His current marketing remit covers Gillette and other male-focused brands Braun and Head Shoulders, as well as female beauty brands ...

Girls get the 'Lynx effect'

23 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

" of the brand within the female deodorant market, which means the brand "doesn t need to market to girls ... brand in other markets, launching a female fragrance to accompany its new product, Axe Anarchy ... on 1 February, supported by digital, outdoor and PR activity. The ad features a female American "cop ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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