to remove filtersLynx 'the chain' by BBH
01 Feb 2012
Lynx has launched a TV spot to promote Lynx Attract, which includes a female fragrance.
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Skyn condom brand takes testimonial approach
13 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
The outdoor and digital campaign, created by Blac, launches the product s first global position as a premium condom brand, targeting women. The creative features female testimonials supporting the product's strapline, "The closest thing to wearing nothing". Barry McCool, head of global marketing ...
Olympic hopefuls join Pantene campaign
30 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
Procter & Gamble (P&G) has signed up several female athletes, including British cyclist Victoria
Lynx 'cops and robbers' by BBH
25 Jan 2012
Lynx is promoting a new variant, called Lynx Attract, that includes a female fragrance....The campaign will launch with a teaser video created by Bartle Bogle Hegarty and directed by Chris Palmer that is designed to show the impact of the "Lynx Effect" on both sexes. A female cop and a male robber run through the streets in a seemingly intense chase scene. The film ends with the strapline ...
Girls get the 'Lynx effect'
23 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
" of the brand within the female deodorant market, which means the brand "doesn t need to market to girls ... brand in other markets, launching a female fragrance to accompany its new product, Axe Anarchy ... on 1 February, supported by digital, outdoor and PR activity. The ad features a female American "cop ...
Marketing's Adwatch of the Year 2011
13 Dec 2011 | by Gail Kemp
Total 1 3 Morrisons DLKW Lowe/ MEC 36 409 22.71 66 ... DLKW Lowe/MEC 55 19.01 2011 22.71 66.21 7= - Asda Saatchi Saatchi ...
CREATIVE STRATEGY: Not Head & Shoulders above the rest, sir
11 Aug 2011 | by Simon S Kershaw
lamented, few of the highly talented female creatives around will ever warm the creative director s or ECD ... indeed have female readers, but I ve never seen one. Not one. Now, what do you think the content ...
Top 10 marketing moments of 2010
13 Dec 2010 | by Nicola Clark
This emotional TV ad for the retailer, depicting key moments in the life of a female character, was arguably ...
Andrex unveils CGI puppy in latest ad campaign
02 Dec 2010 | by Alex Brownsell
The 15m campaign, by JWT London, launched yesterday (2 December) with a TV ad during ITV1 s I m a Celebrity Get Me Out Of Here! , depicting a world of CGI puppies. In the humorous ad, a female ... for her arrival, including baking a cake and running the bath. Viewers will see the female puppy ...
Wilkinson Sword launches £20m marketing campaign
19 Oct 2010 | by Loulla-Mae Eleftheriou-Smith
leaving the London Underground and a female jogger in the park, become drenched in water, highlighting ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
