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Adwatch review: Rimmel Sexy Curves Mascara

and females alike would probably all take the first option. Moss is a very rare and powerful brand ambassador ...

Brand Health Check: Nestle Heaven

't defined which area it is playing in, one thing is certain: luxury it isn't. By targeting a young female ... - the ultimate pre-teen lunchbox snack - would be making ripples in female confectionery, you'd have been ...

Speaking to the consumer's heart, not head

masculine assumptions, devaluing female perspectives, despite the reality that women do most of the shopping ...

Nestle Heaven pulls out of convenience market

-out of its female-focused Kit Kat Senses bar. A spokeswoman refused to answer questions about ...

Marks & Spencer launches new range for 45+ women

-aged, fashion-conscious females, such as actress-turned-Strictly Come Dancing contestant Cherie Lunghi ...

Marketers build brand 'me' to promote their careers

female marketing director recently revealed that the higher personal profile she gained from appearing ...

The week in marketing: 24 September 2008

. The cam-paign, created by DLKW, includes the brand's first TV work, as well as outdoor and digital ads ...

The glass ceiling in marketing

statistics,' said Amanda Mackenzie, group marketing director at Aviva. Female marketing directors' salaries ... manager levels, but the pay gap between male and female heads of marketing widened from 2.1% to 6 ...

Brand Health Check: Kleenex

of the cosmetics brands. Make a connection with the female customer by positioning it in emotional terms ...

Women of an assertive age

are living longer and birth rates are falling. Despite this, many brands - particularly in female ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.