Lynx 'the chain' by BBH
01 Feb 2012
Lynx has launched a TV spot to promote Lynx Attract, which includes a female fragrance.
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Skyn condom brand takes testimonial approach
13 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
The outdoor and digital campaign, created by Blac, launches the product s first global position as a premium condom brand, targeting women. The creative features female testimonials supporting the product's strapline, "The closest thing to wearing nothing". Barry McCool, head of global marketing ...
Olympic hopefuls join Pantene campaign
30 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
Procter & Gamble (P&G) has signed up several female athletes, including British cyclist Victoria
Lynx 'cops and robbers' by BBH
25 Jan 2012
Lynx is promoting a new variant, called Lynx Attract, that includes a female fragrance....The campaign will launch with a teaser video created by Bartle Bogle Hegarty and directed by Chris Palmer that is designed to show the impact of the "Lynx Effect" on both sexes. A female cop and a male robber run through the streets in a seemingly intense chase scene. The film ends with the strapline ...
Sector Insight: Men's grooming and shaving
25 Jan 2012 | by Jane Bainbridge
MAIN PLAYERS ZAID AL-QASSAB - Beauty and grooming marketing director, Procter Gamble UK Ireland Al-Qassab has been with Procter Gamble for 18 years. His current marketing remit covers Gillette and other male-focused brands Braun and Head Shoulders, as well as female beauty brands ...
Girls get the 'Lynx effect'
23 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
" of the brand within the female deodorant market, which means the brand "doesn t need to market to girls ... brand in other markets, launching a female fragrance to accompany its new product, Axe Anarchy ... on 1 February, supported by digital, outdoor and PR activity. The ad features a female American "cop ...
Trading places: this week's people moves
20 Jan 2012 | by Daniel Farey-Jones
Steve Hall. ( Campaign ) DLKW Lowe is looking to build its OPEN shopper marketing business in the UK ... joined head of copy from EHS4D. ( Campaign ) DLKW Lowe has poached Dye Holloway Murray's Frances Leach ...
The most irritating ads of 2011
10 Jan 2012 | by David Benady
13= The Health Lottery DLKW Lowe 15 15 Littlewoods In-house 13 ...
Marketing's Adwatch of the Year 2011
13 Dec 2011 | by Gail Kemp
Total 1 3 Morrisons DLKW Lowe/ MEC 36 409 22.71 66 ... DLKW Lowe/MEC 55 19.01 2011 22.71 66.21 7= - Asda Saatchi Saatchi ...
P&G picks Olympic athletes for brand ambassadors
30 Nov 2011 | by Loulla-Mae Eleftheriou-Smith
Female Ben Rushgrove, paralympic athletics, P G Liam Tancock, swimming, Gillette Sophia Warner ...
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