Santander targets females with 'more human' marketing strategy
07 Mar 2012 | by Alex Brownsell
to female consumers.
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Female marketers make their mark on Power 100
17 May 2012 | by Nicola Clark
Four of the UK's top 10 marketers in the Power 100 are women, with a total of 27 women making the list.
Brand Builder: Virgin Money
19 Jan 2012 | by Alex Brownsell
, and DLKW Lowe joint chief executive Tom Knox, who spent a decade working on the Halifax ad account ... Executive, DLKW Lowe Retail banking in the UK is the mother of all dysfunctional markets. With levels ...
Marketing's Adwatch of the Year 2011
13 Dec 2011 | by Gail Kemp
Total 1 3 Morrisons DLKW Lowe/ MEC 36 409 22.71 66 ... DLKW Lowe/MEC 55 19.01 2011 22.71 66.21 7= - Asda Saatchi Saatchi ...
Brand manager of the week: Natalie Cowen, Head of brand and communications, First Direct
08 Nov 2011
- Describe yourself in three words. Calm, passionate, thoughtful. - Define marketing. A way of telling people why they should buy your product/service. - What would you be if you weren't a brand manager? The first female F1 driver or an Olympic dressage rider. - What advice would ...
Lloyds Banking Group's Catherine Kehoe on finding the right voice for Halifax
20 Oct 2011 | by Alex Brownsell
-term creative partner DLKW Lowe, the bank rolled out an ad campaign that again included singing staff ...
Adwatch (Oct 19) - Top 20 recall: Halifax
19 Oct 2011 | by Craig Mawdsley, Joint head of planning, Abbott Mead Vickers BBDO
=) Morrisons DLKW Lowe/MEC 34 7= ( ) T-Mobile Saatchi Saatchi/ MEC 32 ...
Adwatch (Oct 12) - Top 20 recall: Moneysupermarket
12 Oct 2011
= ( ) Morrisons DLKW Lowe/ MEC 33 13= -10 Asda Saatchi Saatchi/ Carat 29 ...
Turkey of the Week - Adam & Eve/Halifax
29 Sep 2011
"Talk about a disappointment. You wait more than a year for that infernal DLKW Lowe/Halifax FM campaign to finish and the new, and rather brilliant, agency comes up with something that is arguably just as bad, if not worse. Boring schmaltz - it's little wonder that the characters in this ad are yawning ...
Adwatch (Sept 7) - Top 20 recall: HSBC aims for peace of mind
07 Sep 2011 | by Giles Hedger, group chief strategy officer, Leo Burnett
/ Mindshare 31 8= (-) Morrisons DLKW Lowe/MEC 30 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
