The insurer is reviewing all digital media planning and buying as well as its search strategies across brands and products including esure, First Alternative, Halifax Car Insurance and the female- focused car insurance brand Shelias' Wheels. The review also covers affiliate partnerships and display ...
The Money Advice Service has appointed DLKW Lowe to handle its integrated advertising account....DLKW Lowe scooped the account after a pitch process that kicked off in January and was overseen by COI. The agency will now handle all of the marketing activity surrounding the Money Advice Service ... -to-face and online advice to consumers who want to better manage their finances. DLKW Lowe will be responsible ...
Halifax is to hold a pitch for its £25 million advertising account after parting company with DLKW...The bank first contacted ad shops via Oystercatchers two months ago but granted the incumbent DLKW ... with rival agencies despite the DLKW Lowe work being in research. The bank has now opted not to approve the DLKW Lowe campaign, instead calling a pitch for the entire ad account. The agency was invited to re ...
planned review of its ad account after granting an eleventh-hour reprieve to its incumbent agency, DLKW ... for the business. However, it is understood that DLKW remains in contention to retain the account. The agency has ... messages to customers. The ad was created at the beginning of the year, ahead of the merger between DLKW ...
location with models- the female model to look glamorous and appealing to the target market, the male ...
as the media agency of record across the two brands. DLKW was behind Halifax's long-running TV ads starring ...
, and integrated agency Dialogue DLKW and usability firm Amberlight for a website overhaul. ...
to enable it to promote its products to potential customers. HBOS used integrated agency Dialogue DLKW ... Marketing, Cravens Advertising, DLKW and OgilvyOne. ...
recently lapsed users by re-engaging the key female homemaker audience to reaffirm its iconic status ...
an audience of young drivers, focuses its spend on TV, while Diamond, a car insurance product for female ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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