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The insurer is reviewing all digital media planning and buying as well as its search strategies across brands and products including esure, First Alternative, Halifax Car Insurance and the female- focused car insurance brand Shelias' Wheels. The review also covers affiliate partnerships and display ...
The Money Advice Service has appointed DLKW Lowe to handle its integrated advertising account....DLKW Lowe scooped the account after a pitch process that kicked off in January and was overseen by COI. The agency will now handle all of the marketing activity surrounding the Money Advice Service ... -to-face and online advice to consumers who want to better manage their finances. DLKW Lowe will be responsible ...
with DLKW Lowe on its advertising business. The agency had been the incumbent for ten years ... -centre worker Thomas, adapting the lyrics of classic songs. DLKW Lowe s most recent campaign for the company ... to give DLKW Lowe an 11th hour reprieve. The company then reignited the review in November, eventually ...
DLKW, VCCP and Mother have made it onto the longlist for the £20m Nationwide advertising pitch.
The bank formally announced that it was reviewing its ad business earlier this month after splitting with DLKW Lowe, which had been the incumbent on the account for 10 years. The three shortlisted agencies are now expected to hold initial meetings with Halifax in December, before pitching ...
Halifax is to hold a pitch for its £25 million advertising account after parting company with DLKW...The bank first contacted ad shops via Oystercatchers two months ago but granted the incumbent DLKW ... with rival agencies despite the DLKW Lowe work being in research. The bank has now opted not to approve the DLKW Lowe campaign, instead calling a pitch for the entire ad account. The agency was invited to re ...
planned review of its ad account after granting an eleventh-hour reprieve to its incumbent agency, DLKW ... for the business. However, it is understood that DLKW remains in contention to retain the account. The agency has ... messages to customers. The ad was created at the beginning of the year, ahead of the merger between DLKW ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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