Lloyds TSB takeover of HBOS threatens marketing agencies
18 Sep 2008 | by Darren Davidson
as the media agency of record across the two brands. DLKW was behind Halifax's long-running TV ads starring ...
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Bebo launches O2 Money-sponsored fashion web TV series
19 Aug 2009 | by Jacquie Bowser
for all ages and budgets, male or female." Alistair Johnston, marketing director at O2, said: "The ...
Mailing banned for irresponsibly tempting teens to spend
09 Jan 2008 | by Alex Donohue
clothing company Littlewoods irresponsibly encouraged young female shoppers to spend excessively.
City Republic: an uncertain year
17 Dec 2007 | by Stephen Foster
might be female), took $76.5m on its opening weekend in the US, a record for December. It s nice ...
HP Sauce targets lapsed female shoppers
05 Apr 2007 | by Alex Donohue
recently lapsed users by re-engaging the key female homemaker audience to reaffirm its iconic status ...
Dig For Fire to launch specialist research division
14 Feb 2007 | by by Alex Donohue
added that it had been working with Bennetts Motorcycles to target its core female biker audience ...
Marketing gender pay gap rises to 19% at senior level
14 Sep 2006 | by by Jennifer Whitehead
revealing that male directors working in the industry are being paid an average 18.6% more than their female
Viral encourages people not to over-extend themselves
26 Jul 2006 | by by Joanne Oatts
. When an attractive and well-endowed female nurse enters his room, he becomes aroused, but finds his new ...
Sheila's Wheels ties up with ITV's Loose Women chatshow
01 Mar 2006 | by by Daniel Farey-Jones
terrestrial TV platform for targeting a female audience, and the spirited nature of the show is absolutely ... the show attracted a 20% share of the female audience and peaked with 1.3m viewers. If you have ...
Living TV nets six-month sponsorship from Sheilas' Wheels
21 Oct 2005 | by by Daniel Farey-Jones
's media agency Carat also booked the sponsorship. It believes that with its female audience the channel ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
