The Work: Private view
13 Feb 2009
and consideration of Vauxhall among females Agency: Lowe Writers/art directors: Seb Housden, Ben McCarthy ...
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Invesco Perpetual calls media review
09 Apr 2009
to handle Invesco's creative account. DLKW was appointed to create a range of above- the-line and digital ...
Close-Up: DLKW brings in Prest to raise its creative profile
06 Feb 2009 | by Caroline Lovell
Lund Knox Warren he will be a good leader for the department." Within industry circles, DLKW ... and Stella Artois. Ed Morris, the former managing partner, creative at Lowe London, says: "DLKW's work has ...
The Work: New Campaigns - The World
31 Oct 2008
is launching a new female fragrance with a TV campaign emphasising freedom and sensuality, under the theme ...
DLKW wins £5m Invesco Perpetual account
09 Sep 2008 | by Caroline Lovell
will involve above the line and digital work. James Pool, managing director at DLKW, said: "Invesco ...
The Week: DLKW beats DDB London to retain £18m Halifax business
08 Aug 2008
DLKW won the Halifax account in July 2000. Since then, the agency has produced its infamous "cast of characters" campaign, which saw staff members, such as Howard and the call-centre worker Thomas, adapting the lyrics of classic songs. The pitch was called in April, as the bank decided its singing ...
The Work: New Campaigns - UK
08 Aug 2008
of a huge "pounds " sign made up of car parts. As a female voiceover talks about the increasing price ...
DLKW retains Halifax ad account
05 Aug 2008 | by Caroline Lovell
The pitch, handled by Agency Assessments, also involved DDB London, Fallon, TBWA\London. DLKW originally won the Halifax account in July 2000. Since then, the bank's advertising has become famous for its "cast of characters" campaign which saw staff members, such as Howard and the call-centre worker ...
The Work: New campaigns - UK
11 Jul 2008
-year absence from television advertising, Lil-lets is promoting its female sanitary ware in an animated TV spot ...
Close-Up: Live issue - Should banks' ad strategies change?
02 May 2008
strategy at DLKW, says: "There's a limit to how much a bank can advertise. It's a trade-off between ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
