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Leicester.' Tom Knox , chief executive of ad agency DLKW, which handles the Halifax account, says ...
HBOS shareholders are due to vote on a merger with Lloyds TSB on 12 December, but incumbent agency DLKW has been instructed to continue on the assumption that a campaign will begin in February. The TV marketing push will continue the strategy of featuring employees, but brand mascot Howard will be ditched ...
The integrated campaign, which features TV, print, outdoor and digital work, breaks today and will run for four weeks. The ads will once again feature the female character in the B B bowler hat, and will focus on the brand's 157-year heritage. The campaign has been created by BJL. B B is also targeting ...
, but Tom Knox, deputy chairman of DLKW, is not convinced that self-proclaimed customer service quality ...
There are three good reasons not to have a pop at the Halifax campaign. The first is that it has been so palpably successful that sniping at it makes you look something of a creative nitwit. Another consideration to stay your pen mid-dip over the vitriol jar is that the men and women of DLKW, the agency behind ...
The RSA-owned brand is launching More Th n Women Drivers' Insurance, a policy featuring 'female friendly' repairers, 300-worth of handbag cover and child car-seat replacement following any accident. Women Drivers' Insurance also includes generic services such as a mobile-phone locator, priority ...
As Halifax reviews its £18m ad account out of DLKW, the shift in the economic climate could spell
Halifax is reviewing its £18m retail advertising account out of DLKW, putting the future of its
to promote its new female-focused home insurance product.
Sheilas Wheels In-house 40 12 TRESemme In-house 38 13 Halifax DLKW 37 14 Sun Onine ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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