Halifax 'radio' DLKW
29 Jan 2010
The latest ad from Halifax.
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Post Office called to accounts
23 Mar 2010 | by Alex Brownsell
Leicester.' Tom Knox , chief executive of ad agency DLKW, which handles the Halifax account, says ...
Marie Curie 'great daffodil appeal' by DLKW
26 Jan 2010
Marie Curie Cancer Care has launched a campaign to recruit charity collectors in the run up to its annual daffodil appeal.
Top five career moves in marketing in 2009
15 Dec 2009 | by Staff
in the role. 3 Mark Lund Lund, the chief executive and 'L' in the name of ad agency DLKW, was appointed ...
Marketing's Adwatch of the Year 2009
15 Dec 2009 | by Staff
Hammond pushing a shopping trolley around to a catchy Take That soundtrack. DLKW has kept the Top Gear ... , with an average recall of 46%. McCann Erickson takes second place, while DLKW slips to third. There is also a ... DLKW/Mediaedge:cia 42 527 27.67 65.06 3 3 Tesco The Red Brick Road/Initiative 34 ...
Top 10 ads with the highest recall in a single week in Adwatch 2009
15 Dec 2009 | by Staff
LONDON - A Confused.com commercial with people commenting on the ease of use on its new website scored the highest recall at 783% in a single week in Marketing's Adwatch of the Year during 2009.
New bank brands could suffer from a deficit of trust
10 Nov 2009 | by Alex Brownsell
good business, but even it couldn't survive.' Tom Knox, chief executive at DLKW, which holds the ad ...
Banks bolster marketing spend to push savings products
27 Oct 2009 | by Alex Brownsell
Tom Knox, chief executive of ad agency DLKW, which handles the Halifax advertising account. 'Consumers ...
Non-Executive Directors Association in drive to boost diversity and depth
08 Oct 2009 | by Alec Mattinson
of suitable senior female owner/managers in the industry. The NEDA website will invite open applications ...
The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored
15 Sep 2009 | by Nicola Clark
male and female responses to fashion brands. For example, men do not share women's fondness for premium fashion. While 57% of female respondents loved or liked Chanel, just 25% of men felt the same about ... positive than men was Rover. While 35% of female respondents liked or loved the dormant British marque ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
