The power of the crowd
24 Aug 2010 | by Nicola Clark
old, with a slight female bias (55% are women). Crucially, they genuinely want to try something new ...
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Halfords 'Christmas bikes' by DLKW Lowe
02 Nov 2011
The festive spot in the "that's helpful, that's Halfords" campaign is designed to encourage parents to go to the retailer to buy bikes for their children for Christmas.
Campaign launched for New Vauxhall Insignia by DLKW
05 Jan 2009 | by Hadassah Nymark
LONDON - DLKW has created a multi-media campaign to support the launch of the new Vauxhall Insignia...features of the Insignia model. DLKW won the account to launch the Insignia campaign across Europe ... Kingdom Agency: DLKW Client: GM Europe Director: Markus Walter Art Director: Jackie Steers ...
DLKW lands pan-Euro Vauxhall Insignia launch brief
17 Apr 2008 | by Kunal Dutta
The agency pitched against Lowe and McCann Erickson, two of GM s roster agencies. DLKW will create ... and launch in November. James Pool, the DLKW joint managing director, said: GM s designers and engineers have delivered a truly great flagship product. It s a privilege for DLKW to win the responsibility ...
Technology brands lose out by failing to target women
10 Sep 2007 | by Nikki Sandison
If marketers and retailers thought harder about how they approach women, as well as offering more guidance in stores and on websites, then 35% of female internet users polled said they would increase their spending on consumer electronics. One in two women said they walk out of shops and leave websites without ...
Ann Summers sexes up bingo with new website
05 Jul 2007 | by Charlie McCathie
. Ann Summers spicy version targets female customers, who will be enticed to play via an in ...
Direct marketing league tables detect shift to digital
27 Mar 2007 | by Staff
Walpole 6,237,000 6,261,000 0 8,701,000 8,563,000 2 Dialogue DLKW 5,807,000 4 ...
William Hill enters online bingo arena
02 Feb 2007 | by by Joanne Payne
LONDON - Bookmaker William Hill is to take its first steps into a traditionally female
Match.com agrees deal with ITV for live TV ads
28 Jun 2006 | by by Alex Donohue
and one female, to appear in the ad. The two members will get the chance to tell the ITV audience why ...
Future launches GadgetCandy.com for girls who love technology
11 Oct 2005 | by by Julia Pearlman
sticks, we knew there was massive potential in creating a new female-focused spin-off from the T3 brand ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
