20 Jan 2012
| by Daniel Farey-Jones
Steve Hall. ( Campaign )
DLKW Lowe is looking to build its OPEN shopper marketing business in the UK ...
joined head of copy from EHS4D. ( Campaign )
DLKW Lowe has poached Dye Holloway Murray's Frances Leach ...
13 Nov 2009
| by Daniel Farey-Jones
'Fairytales' is the first campaign for GHD from RKCR/Y R, which won the account in July. Among the female characters who show that they don't need to be rescued by the first prince who comes their way, are Rapunzel, Red Riding Hood and Cinderella. The campaign will run in media including TV, press, web, online ...
09 Feb 2009
| by Sarah Crawley-Boevey
female-only events before Christmas, and that the underwear would be modelled on mannequins. News ...
20 Nov 2007
| by Nikki Sandison
female voice asking Do you practice safe ski? The rest of the ad is set to the sound of a heartbeat ...
09 Nov 2007
| by Bill Britt
be said the people themselves were a little icy. All but one were female, impeccably made-up and dressed ...
10 Sep 2007
| by Nikki Sandison
If marketers and retailers thought harder about how they approach women, as well as offering more guidance in stores and on websites, then 35% of female internet users polled said they would increase their spending on consumer electronics. One in two women said they walk out of shops and leave websites without ...
15 Aug 2007
| by Ben Bold
with a striking TV ad featuring a female robot giving her male master a shave....Created by DDB London, the 60-second ad opens with the female robot being activated in a dark futuristic setting. The campaign breaks in the UK this weekend. You can watch the ad here . The ad shows the robot laying out a small towel and preparing the Moisturising Shaving System by pumping the shaving ...
05 Jul 2007
| by Charlie McCathie
. Ann Summers spicy version targets female customers, who will be enticed to play via an in ...
05 Jul 2007
| by Joe Lepper
The 30-second TV spot once again includes the Carole King classic, which has been used in its TV advertising since new activity commenced last year, and is sung, this time, by a patrolman and an AA member at the scene of a breakdown. Created by DLKW and produced by Big TV, the aim of the creative is to emphasise ...
15 Jun 2007
| by Charlie McCathie
on the male audience. However, Black Decker is keen to appeal to both male and female consumers, and partnerships for household goods will be targeted towards a key audience of ABC1C2 females aged 25 ...