22 Mar 2012
| by Alex Brownsell
, and there is a need to adopt a more long-term approach to attract a younger, female audience.'
That female ...
28 Feb 2012
| by Nicola Clark
Clark unveils a category of female who will shape future brand marketing strategies....Type A', a fresh breed of empowered, but highly empathetic, female consumers, form the key target ...
-president at Revlon, says that women now have a greater balance in their outlooks and that today's typical female ...
There has been a major increase in female entrepreneurs in the past 10 years.
Source: Everywoman ...
10 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
category that used to be sold primarily in pharmacies, but is increasingly mass-market, meaning more female ...
this reason, the campaign will be led from a female angle, with women delivering testimonials Skyn can ...
10 Jan 2012
| by David Benady
13=
The Health Lottery
DLKW Lowe
15
15
Littlewoods
In-house
13 ...
24 Nov 2011
| by Rachel Barnes
seemingly in meltdown - is something it needs to define, and quickly.
REMEDY
- Target the female ...
29 Sep 2011
| by Nicola Clark and Rachel Barnes
between male and female salaries is widening
The survey delivered bad news for female marketers ...
in 2005, when female chief marketing officers were paid 2.8% less than their male counterparts ...
,000 less than a man in full-time employment.
Here, four senior female marketers give their views ...
24 Aug 2011
| by Staff
YES - TOM KNOX, JOINT CHIEF EXECUTIVE, DLKW LOWE
The riots have provoked a huge amount of passionate debate among politicians, law-enforcement agencies and teachers.
I sincerely hope that this episode will shake many people in media and marketing (not just 'youth brands') out of their complacency ...
19 Aug 2011
| by Oliver Luft
polling females between the ages of 10 and 21, as well as their mothers, about perceptions of advertising ...
09 Aug 2011
| by Rachel Barnes
is also clearly relishing working in a company led by a female. I am so proud to work under Irene, she ...
04 Jul 2011
| by Loulla-Mae Eleftheriou-Smith
to have been inspired by the rider requests of some female performers at Glastonbury, which was headlined
to remove filters
