Lil-lets brings in Shine Communications for products drive
30 Apr 2012 | by John Owens
Lil-Lets, the female sanitary protection brand, has hired Shine Communications to support delivery
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Consumer: Sports bra shows some real panache
10 May 2012 | by Hannah Crown
celebrity associations by sending the bra to female Strictly Come Dancing contestants, who trained wearing ...
Furniture retail and DIY brands switch from price-led to emotive ad strategy
22 Mar 2012 | by Alex Brownsell
, and there is a need to adopt a more long-term approach to attract a younger, female audience.' That female ...
Consumer insight: what marketers need to know about the New Type A woman
28 Feb 2012 | by Nicola Clark
Clark unveils a category of female who will shape future brand marketing strategies....Type A', a fresh breed of empowered, but highly empathetic, female consumers, form the key target ... -president at Revlon, says that women now have a greater balance in their outlooks and that today's typical female ... There has been a major increase in female entrepreneurs in the past 10 years. Source: Everywoman ...
The joy of sex marketing
10 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
category that used to be sold primarily in pharmacies, but is increasingly mass-market, meaning more female ... this reason, the campaign will be led from a female angle, with women delivering testimonials Skyn can ...
Trading places: this week's people moves
20 Jan 2012 | by Daniel Farey-Jones
Steve Hall. ( Campaign ) DLKW Lowe is looking to build its OPEN shopper marketing business in the UK ... joined head of copy from EHS4D. ( Campaign ) DLKW Lowe has poached Dye Holloway Murray's Frances Leach ...
The most irritating ads of 2011
10 Jan 2012 | by David Benady
13= The Health Lottery DLKW Lowe 15 15 Littlewoods In-house 13 ...
Brand Health Check: Olympus
24 Nov 2011 | by Rachel Barnes
seemingly in meltdown - is something it needs to define, and quickly. REMEDY - Target the female ...
Halfords 'Christmas bikes' by DLKW Lowe
02 Nov 2011
The festive spot in the "that's helpful, that's Halfords" campaign is designed to encourage parents to go to the retailer to buy bikes for their children for Christmas.
Are you being paid enough?
29 Sep 2011 | by Nicola Clark and Rachel Barnes
between male and female salaries is widening The survey delivered bad news for female marketers ... in 2005, when female chief marketing officers were paid 2.8% less than their male counterparts ... ,000 less than a man in full-time employment. Here, four senior female marketers give their views ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
