to remove filtersLil-lets brings in Shine Communications for products drive
30 Apr 2012 | by John Owens
Lil-Lets, the female sanitary protection brand, has hired Shine Communications to support delivery
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Consumer: Sports bra shows some real panache
10 May 2012 | by Hannah Crown
celebrity associations by sending the bra to female Strictly Come Dancing contestants, who trained wearing ...
Furniture retail and DIY brands switch from price-led to emotive ad strategy
22 Mar 2012 | by Alex Brownsell
, and there is a need to adopt a more long-term approach to attract a younger, female audience.' That female ...
Consumer insight: what marketers need to know about the New Type A woman
28 Feb 2012 | by Nicola Clark
Clark unveils a category of female who will shape future brand marketing strategies....Type A', a fresh breed of empowered, but highly empathetic, female consumers, form the key target ... -president at Revlon, says that women now have a greater balance in their outlooks and that today's typical female ... There has been a major increase in female entrepreneurs in the past 10 years. Source: Everywoman ...
The joy of sex marketing
10 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
category that used to be sold primarily in pharmacies, but is increasingly mass-market, meaning more female ... this reason, the campaign will be led from a female angle, with women delivering testimonials Skyn can ...
Trading places: this week's people moves
20 Jan 2012 | by Daniel Farey-Jones
Steve Hall. ( Campaign ) DLKW Lowe is looking to build its OPEN shopper marketing business in the UK ... joined head of copy from EHS4D. ( Campaign ) DLKW Lowe has poached Dye Holloway Murray's Frances Leach ...
The most irritating ads of 2011
10 Jan 2012 | by David Benady
13= The Health Lottery DLKW Lowe 15 15 Littlewoods In-house 13 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
