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Technology: Gadget Revolution

27 Feb 2004 | by Adam Hill

on vertical markets that has seen Kaizo push palmOne's female-focused PDA, the Zire 21, to magazines on wine ...

FOCUS: SPONSORSHIP - Make the most out of being a sponsor/Just sponsoring events is no longer enough to keep the public interested in a brand. To get the most out of their investment, companies are turning to PR to create a spin-off attraction

30 Apr 1999 | by LEXIE GODDARD

campaign linking its female-only deodorant brand Soft and Gentle with pop singer Louise, who was seen ... of coverage, one in five of which said: Soft and Gentle is Britain s number one female anti ...

CAMPAIGNS: Launching Lara as a market icon - Product Launch

29 May 1998 | by NICOLA TYRRELL

. Objectives To turn Lara Croft into the best-known female computer game character, and to build her ...

Focus: Marketing Comms - The faces behind the brand names

16 May 1997 | by DANNY ROGERS

audience, the core of which is female. But Afreeka is not made by a youth specialist like Britvic ... for products associated with male values and not the sexy, female values we were trying to communicate ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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