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Campaign launched for New Vauxhall Insignia by DLKW

LONDON - DLKW has created a multi-media campaign to support the launch of the new Vauxhall Insignia...features of the Insignia model. DLKW won the account to launch the Insignia campaign across Europe ... Kingdom Agency: DLKW Client: GM Europe Director: Markus Walter Art Director: Jackie Steers ...

M&C Saatchi releases new spot for Direct Line

The 40-second ad is a response to spiralling motoring costs and has ditched its "little red phone" icon in favour of a moodier tone. The spot begins with a shot of a huge pound sign made up from car parts. A female voice over talks about the increasing price of running a car while parts begin to fly ...

DLKW lands pan-Euro Vauxhall Insignia launch brief

The agency pitched against Lowe and McCann Erickson, two of GM s roster agencies. DLKW will create ... and launch in November. James Pool, the DLKW joint managing director, said: GM s designers and engineers have delivered a truly great flagship product. It s a privilege for DLKW to win the responsibility ...

MBA lands consolidated £33 million AA task

The move puts an end to both Delaney Lund Knox Warren Partners and Rapier s relationship with the car insurance brand. The agency secured the business following a three-way shoot out against the incumbents, Rapier, which created work for AA s personal loans and DLKW, which handled roadside assistance ...

The Work: New Campaigns - UK

. Emotionally reconnect with the 25- to 35-year-old female consumer Creative agencies: DDB London, in ...

The Work: New Campaigns - UK

motorist changing a flat tyre. Each ad features a different stereotype: the stressed female professional ...

Hotline: DLKW & Partners makes nine staff redundant

Delaney Lund Knox Warren & Partners has made nine staff redundant. It said the cull was a result of losing the Burger King and Premier Food accounts and anticipated General Motors cutting its marketing spend. Last year the agency hired 83 people.

The Work: New Campaigns - The World

, in the background, just behind the white-haired female, is a barely visible outline that represents a woman's darker ...

The Work: New Campaigns - UK

that suggests he is expecting to receive a lot of female attention. He struts into a delicatessen and gets his ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.