Brand Health Check: Volvo
28 Jul 2011 | by Alex Brownsell
, previously head of the COI and a former chief executive of DLKW, where he led Vauxhall's advertising ...
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Adwatch (Sept 21) - Top 20 recall: VW Golf Cabriolet goes deep
21 Sep 2011 | by Rachel Barrie, director of strategy, Fallon
DLKW Lowe/MEC 30 9 ( ) Dolmio Pasta Vita Proximity London/ ZenithOptimedia ... WH Smith DLKW Lowe/Carat 23 18= ( ) Volkswagen Golf Cabriolet DDB London ...
Gucci car to target 'show off' girls
28 Jun 2011 | by John Reynolds
The car is targeting "female show offs" between the ages of 30 and 40, and could prove a hit with upwardly mobile girls this summer. Fiat is selling the car to mark the 90th anniversary of Gucci and the 150th anniversary of the unification of Italy, the home country of Fiat and Gucci. It was unveiled ...
Kia rolls out £5m feline-themed push for Picanto model
17 Jun 2011 | by Alex Brownsell
The 5m push, created jointly by Hyundai's in-house agency Innocean and US agency David Goliath, will run for 10 weeks across TV, cinema, and print, including special promotions through Metro and i. The ads target younger, female drivers, and feature a pet cat carrying out unlikely feats ...
Adwatch (15 June): Top 20 recall - Is Autoglass's campaign transparent?
15 Jun 2011 | by Glyn Britton, Strategy director, Albion
= ( ) Currys/PC World M C Saatchi/Walker Media 26 15= (6=) Morrisons DLKW ...
Editor's comment: The power behind marketing
18 May 2011 | by Noelle McElhatton
. It is noticeable, too, that even as PR tightens its grip on what is openly discussed by brands, it is the female ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
petrolheads, former Lotus marketer Andrews is that rarest of creatures - a female automotive marketing ... -copy print and outdoor ads by DLKW described in detail. It will be interesting to see how Davies allocates ...
Adwatch (30 March) - Top 20 recall: Is the new Lexus ad making a big noise?
30 Mar 2011 | by Tony Quinn, Head of planning, JWT London
34 4 (18=) Morrisons DLKW Lowe/MEC 33 5= ( ) Homebase ...
Toyota recruits Supergrass singer Gaz Coombes for TV ad
16 Dec 2010 | by Alex Brownsell
The campaign, by Saatchi Saatchi, will be set to the tune of the Supergrass hit single Pumping On Your Stereo . The ad targets young female drivers in their 20s and 30s, with a woman taking revenge on her boyfriend for creating a mess in her Yaris. He spots Coombes, his musical hero, outside a shop ...
Halfords calls up 118 man for top marketing role
14 Dec 2010 | by Ed Owen
knowledge of both on and offline channels." Halfords appointed DLKW Lowe to its 10m ad account ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
