to remove filtersVauxhall adds 'fashion' grille
25 Nov 2008 | by Staff
campaign by DLKW is expected in January. ...
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Vauxhall roster vies for Astra relaunch ad brief
02 Dec 2008 | by Alex Brownsell
GM, which manufactures the Vauxhall marque in the UK, will receive ideas from DLKW, Lowe and McCann Erickson. The successful agency will create a multimillion-pound campaign for the relaunch ... January, were created by DLKW and shot to mimic techniques seen in hit TV shows such as Prison Break ...
Marketers build brand 'me' to promote their careers
14 Oct 2008 | by Brian Oliver
female marketing director recently revealed that the higher personal profile she gained from appearing ...
Ford books 12-pages in Glamour to back new Ka
13 Oct 2008 | by Alex Brownsell
The female-focused campaign is part of the initial activity for the model, which will build-up to a full above-the-line campaign early next year. The new car debuted at the recent Paris motor show and it will appear in the new Bond movie, Quantum of Solace, driving by Bond girl Olga Kurylenko. The ad feature ...
The week in marketing: 24 September 2008
23 Sep 2008 | by Staff
. The cam-paign, created by DLKW, includes the brand's first TV work, as well as outdoor and digital ads ...
Men take a back seat in car marketing
23 Sep 2008 | by Alex Brownsell
popular with female drivers. Indeed, Renault set the bar for targeting women through car advertising ... of BMW-owned Mini, which has attained a strong status among fashion-conscious female buyers through ... across its message to female drivers, then fine, but if the campaign is too overtly feminine ...
Video: Ford tries to pull women with new Fiesta ad
19 Sep 2008 | by Alex Brownsell
exlusively on the female market the right strategy? Read 'Men take a back seat' in next week's Marketing . ...
The glass ceiling in marketing
16 Sep 2008 | by Joe Thomas
statistics,' said Amanda Mackenzie, group marketing director at Aviva. Female marketing directors' salaries ... manager levels, but the pay gap between male and female heads of marketing widened from 2.1% to 6 ...
Feminisation of brands
02 Sep 2008 | by Philippa Roberts and Jane Cunningham
influence of the female consumer is dramatic; by 2025, it is estimated that women will account for 60 ... to the opportunity All too often the female audience is considered peripheral or secondary - a nice-to-do rather ... of the female audience. 3 Don't patronise them The startling prevalence of pink products, fruit beers, Barbie ...
Vauxhall deploys refreshed Griffin logo
18 Jul 2008 | by Alex Brownsell
The updated crest will also be seen on an ad campaign for the Corsa, although UK consumers will not be able to buy one carrying the new badge for several months. The ad, created by DLKW, breaks on 22 July and will once again feature the 'C'mon' puppets. The 2.5m campaign will include digital ads later in its cycle ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
